Millet Flour Market: Introduction

Millets are small-seeded cereals that retain high nutritional qualities. They are available in various varieties and colors such as white, red, pale yellow and grey. They are superior to some highly consumed cereals grain such as wheat and rice when compared to their nutritional properties. Increasing promotion of millet flour across social media, food blogs etc. due to the health benefits associated with it makes it a popular healthy food in the global market. Millet flour is highly nutritious as it is a good source of protein, dietary fiber and essential amino acids. It is also rich in vitamins and mineral such as iron, zinc, vitamins, manganese, phosphorus, and magnesium. Millet flour find its application in sweet or savory baking due to its light and mild flavor. Millet flour is also used in many different ways such as, for making bread, flatbread (roti), in soups, etc. Its sweet, nutty flavor and excellent nutritional value make it a versatile ingredient for the baker. People who wish to avoid bread containing gluten, prefer the most logical substitute which is millet flour based bread instead of wheat bread, as gluten-free grain makes it easy for digestion and controls acidity.

Millet Flour Market: Segmentation

The millet flour market can be segmented on the basis of product type, by nature, end use, application, and distribution channel. On the basis of product type, the millet flour market is segmented into various types such as pearl, finger, foxtail, and others. On the basis of end use, the millet flour market can be segmented into commercial use and household use. On the basis of application, the millet flour market can be segmented into bread making and bakery products. On the basis of nature, the millet flour market can be segmented into organic and conventional. On the basis of a distribution channel, the millet flour market can be segmented into direct sales and indirect sales. The indirect sales market can be further sub-segmented into the hypermarket, supermarket, convenience stores, online retailers and others.

Millet Flour Market: Dynamics

The millet flour has various associated health benefits which make it popular among health-conscious consumers such as high protein content, a rich source of minerals, dietary fiber, essential amino acids and dietary fiber. Moreover, millet flour is used in bakery industry for making bread and other bakery products which are increasing its demand globally owing to surge in the prevalence of gluten intolerance among consumer and millet is gluten-free in nature which is anticipated to drive the growth of global millet flour market over the forecast period. Food products based on millet aids in controlling diabetes, reduces the cholesterol and helps to prevent cardiovascular diseases attributed to its high nutritional profile which is expected to fuel the growth of millet flour market in the near future. However, improper alignment between supply and demand is expected to restrain the growth of global millet flour market over the forecast period as majority of the millet production is concentrated in the Asia and Africa region. Furthermore, millets contains goitrogens which disrupts production of thyroid hormones which can lead to goiter thus hampering the growth of global millet flour market in the near future.

Millet Flour Market: Regional Outlook

On the basis of the regional outlook, millet flour market is segmented into five different regions: North America, Latin America, Europe, Middle East & Africa and Asia Pacific. On analyzing the millet flour market at the global level, Asia Pacific and Middle East & Africa are expected to dominate the market over the forecast period, as millet flour is used traditionally coupled with high domestic production of millet crops. However, market is highly fragmented in these region. In Asia Pacific, India is expected to dominate the market and is anticipated to exhibit significant growth rate over the forecast period. North America market is anticipated to pose a great potential for the growth of millet flour as products made from ancient grains and cereals are gaining popularity among the consumers owing to various health benefits associated with them.

Millet Flour Market: Key Player:

Some of the major players operating in millet flour market include King Arthur Flour Company Inc., Bob’s Red Mill Natural Foods, Hain Celestial Group, Inc., Dharani FaM Coop Ltd., General Mills, Inc, Ardent Mills Corporate, and ConAgra Mills Inc. and other regional players.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Millet Flour Market

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