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Military Displays Market: Overview

Display manufacturers are exploring new systems architectures to meet the stringent EMC regulations and military specifications in developing displays for the defense services. The opportunities in the military displays market have grown on the back of rise in investments in new digital video and communication. Advancements in open standard systems and emergence of new industrial electronics technologies are enriching the prospects of the military displays market.

Ruggedness, and being lightweight, and recalcitrant to extreme weather are some of the key product characteristics manufacturers of military displays are focusing on to meet the end-user demand in the military displays market. Indeed, the adoption of new materials and system architectures for these displays have advanced the capabilities of products in the military displays market. Furthermore, the advent of ergonomic designs to meet the requirements of displays in various military shelters is enriching the marketplace. Some of the major areas of applications are in ground control stations, maritime, and air traffic control operations. Defense contractors in various developed countries are keenly supporting access to military displays that comply with the latest IEC609945 standards.

Some of the key product categories in the military displays market are wearable, handheld, vehicle mounted, and simulators.

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Military Displays Market: Drivers, Current Growth Dynamics, Lucrative Avenues

Players in the global military displays market are witnessing significant profit margins from the growing commercialization of commercial off-the-shelf products. Advancements in system architectures are opening new avenues for catering to the demand for next-gen integrated display functions. The adoption of LCD screens with NATO Generic Vehicle Architecture (GVA) have boosted the growth of the military displays market.

Night vision technologies with adjustable brightness are expected to be key attractiveness features for end users. The military displays market has witnessed substantial opportunities in ground vehicles. The demand for rack-mountable displays has also gathered steam. The demand for custom displays is expected to open up lucrative avenues for players in the military displays market. Advancements in LCD technologies have set the tone for product innovation in the military displays market.

Military Displays Market: Competition Landscape and Key Developments

Constant focus on product innovation by players in the military displays market is likely to meet the emerging requirements in the military displays market. A prominent manufacturer of military displays Industrial Electronic Engineers, IEE, is set to showcase its next-gen field-tested military display product in the upcoming 2021 AUSA Annual Meeting and Exposition in Washington. The product is aimed at meeting the requirements of airborne and ground applications. The product, the company claims, meets Sensor Open Systems Architecture (SOSA) and C5ISR/EW Modular Open Suite of Standards (CMOSS).

Several other players in the military displays are exploiting Open Standards to develop rugged displays with several features. Top players are utilizing the field-prove COTS elements and are unveiling advanced technologies for military displays.

Some of the key players in the military displays market are Lockheed Martin, BAE Systems, Elbit Systems, Raytheon Technologies Corporation.

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Military Displays Market: Regional Landscape

North America is one of the lucrative markets. The presence of a few globally prominent players in the region has enriched the landscape of the North America military displays market. The growth is propelled by the massive appetite for next-gen displays for the defense forces. A vibrant defense contractor ecosystem has also bolstered the prospects of the regional market.

Asia Pacific is one of the emerging military displays markets. In recent years, the investments in military sector in acquiring the next-gen digital communication technologies have been fueling the growth prospects of the regional market. China, India, and the U.S. are some of the key country markets that will fetch players sizable revenues in the military displays market throughout the forecast period.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Military Displays Market