Global Microprinting Market: Overview

Microprinting has been termed by many as the tiny solution for big security problems. This predominantly anti-counterfeiting strategy – involving the production of recognizable characters and patterns on a printed medium invisible to the naked eye – has emerged as an inexpensive security solution for a number of industry verticals. At present, currency presents the smallest and highest quality of microprint since it requires the utmost level of counterfeiting deterrence. As a result, the popularity of microprinting is based on the urgent need to detect and curb fraudulent activities.

The report on the global microprinting market presents a comprehensive and objective evaluation of the market and the various factors determining its growth over the years. Based on historical data and current trends, analysts provide accurate projections regarding the future of the microprinting market in the form of qualitative as well as quantitative data. The report employs leading market intelligence tools such as SWOT analysis, value chain analysis, and Porter’s Five Forces analysis model to give clients a broad outlook of the global market and its components.

Global Microprinting Market: Leading Segments and Key Trends

The global market for microprinting is rather mature, making it difficult for new entrants to survive. Existing players have a number of factors working in their favor. One of the most important forces driving the microprinting market is the development and introduction of innovative products. For instance, the development of cost-effective microprinting technologies has greatly improved its range of application in different industry verticals. In addition, the surge in research activities by universities around the world to improve the scope of microprinting has fueled future opportunities for players in this marketplace. The growing use of microprinting in stamps and currencies is also driving the global market. In recent years, corporate organizations and governments have been adopting the microprinting technique for licenses and identity cards to curb their misuse and prevent fraudulent activities. This has greatly supported the growth of the microprinting market.

The various inks and techniques used in microprinting are special inks, UV invisible inks, micro-embossing, magnetic inks, infrared ink marking, and others. Microprinting has been gaining prominence in a number of applications, including stamps, labels, packaging, consumer electronics, currency, bank checks, defense, and ID cards. ID cards and packaging are the most popular applications of microprinting and these segments are anticipated to exhibit the highest growth by the end of the forecast period. Biosensing and biomaterials are some of the emerging applications of microprinting.

Global Microprinting Market: Region-wise Outlook

Given that the microprinting technique is used as an additional measure of security by corporate companies and governments, the market for the same is stronger in the developed world. Employee identity cards and licenses often carry microprinting to create a unique mark. The innovation of Google’s microprint pen, the US$100 bill with microprinting along the quill of the note, and the discovery of cost-effective artificial cells by Penn State University researchers using microprinting technology are some of the major developments in the field.  These activities indicate that the developed regions of North America and Europe are the leading markets for microprinting. On the other hand, rise in infrastructure spending and R&D activities in the fields of consumer electronics, healthcare, and security is a sign that the microprinting market in Asia Pacific and developing countries in the Rest of the World region is likely to gain momentum in the coming years.

Hewlett-Packard Company, Huber Group, Diagramm Halbach GmbH & Co. KG, Gallas Label & Decal, Printegra, Team NiSCA, Xerox Corporation, Micro Format Inc., Brady Inc., and Saueressig GmbH Co KG are some of the top companies in the global microprinting market.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Microprinting Market

Pre Book