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Micronized Proteins Market Introduction

Micronized proteins are the proteins that have been broken down into smaller particle size. Micronization helps in optimizing starch gelatinization, and protein solubility. Micronized protein including soy protein, pea protein, wheat protein, rice protein are used in various food products to meet protein needs. Micronized protein powder including plant-based and dairy-based powders are being used on a large scale for muscle growth, weight management, and in tissue repair.

Various studies have also been conducted to investigate the effects of micronization on the rheological and chemical properties of wheat. Meanwhile, more studies are ongoing on finding the effects of micronization on proteins. The micronization of food ingredients is on a rise in order to enhance the quality and properties of the protein foods and increasing dissolution rate, thereby, increasing efficacy. An increasing number of manufacturers are offering micronized proteins including micronized soy protein, micronized pea protein, micronized rice proteins, and other micronized plant-based proteins.

Micronized Proteins Market- Notable Highlights

  • Healy Group has launched micronized rice and pea protein ingredients known as PrimaPro. The PrimaPro is being considered suitable for sports nutrition, plant-based diets, and high protein snacks and beverages. The particle size of PrimaPro has been reduced from D90 100 micron+ into a class of its own where D90 is less than 25 micron.

Noosh Brands

Noosh Brands located in the US provides almond-based products. The company also offers Noosh Almond Protein Powder produces with whole California almonds.

CK Nutraceuticals

CK Nutraceuticals is located in Canada and offers high quality raw materials and ingredients for dietary supplements and natural health products.

Micronized Proteins Market Dynamics

Rapid Rise in Size Reduction to Micron in Food Industry Driving Micronized Proteins Market Growth

Size reduction of foods including dairy-based and plant-based food products to micron and nano-size range is the rapid developing technology used across the food industry. This is leading to the significant growth of micronized protein market. Various technologies are being used for reducing the size of both solid and liquid foods. For instance, for solid foods, ball milling, jet milling and colloid milling technologies are used. While for liquid foods, ultrasonic homogenization, high pressure homogenization, and micro fluidization technologies are being used on a large scale.  

Micronization is gaining traction across the global food industry as a reduction in size enhances characteristics of food materials and food quality. It also leads to the growth in the nutrition value of the foods. Moreover, micronized proteins offer better nutrients and high energy as compared to the proteins in other forms.

Growth in Micronized Soy and Pea Proteins in the Micronized Proteins Market

Increasing consumption of plant-based proteins along with the rise in vegan population is driving demand for various soy and pea protein products. In recent years, there has been a rise in the production of micronized soy and pea proteins to meet the growing demand for clean label products and wide application in various food products. For instance, micronized peas improve feed conversion and production parameters due to better nutrients, high quality and energy than pea proteins in other forms. Moreover, micronized pea protein powder is also used on a large scale in shakes and smoothies to increase their protein content. The use of micronized soy protein as a substitute for fat powder and egg powder has also increased, especially in the bakery and confectionery products.

While micronized soy proteins help to retain all the natural nutrients in soy, micronized soy protein is also finding wide application as meat replacer in veggie products, meat extender in sausages, burgers, and hams, and used in soups and sauces.

Risk of Other Added Ingredients to Hamper the Growth of Micronized Proteins Market

Micronized proteins are the proteins broken down in small particle size. Most of these are available in the micronized protein powders and may include other ingredients such as artificial flavoring, added sugar, thickeners, and minerals. This can also lead to various health risks such as weight gain due to high calorie content, gastrointestinal discomfort, and other health complications. Moreover, excess protein or micronized protein powder can also damage kidneys and raise the risk of kidney stones and diseases. Moreover, some micronized proteins powder also include stimulants and steroids, thus, causing various health problems.

Micronized Proteins Market Segmentation

Based on applications, the micronized proteins market is segmented into

  • Functional Foods
  • Sports Nutrition

Based on the source, the micronized proteins market is segmented into

  • Plant-based
  • Animal-based

Based on raw materials, the micronized proteins market is segmented into

  • Soy
  • Pea
  • Whey
  • Rice
  • Others

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Micronized Proteins Market

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