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Micellar Water Market

Micellar Water Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

A micellar water solution consists of dispersion of micelles suspended in soft water. Micelles are the tiny round balls of oil molecules used for cleansing purposes. It is a skincare product used to remove makeup and clean the skin without the need of rinsing. The micellar water is placed on the skin and wiped off. The small lipid particles (micelles) dissolve the oil and dirt on the skin into themselves, and wiping off the cleanser also removes the dirt and cleanses the skin. Micellar water solution is suitable for all types of sensitive skin and has formulations for oily, dry, and sensitive skins. Various beauty brands have launched their own micellar water products and introduced its goodness to the masses. Brands are marketing it as a perfect beauty product because it comes in handy when people are vacationing, camping, or visiting sites where running water is not available. Micelles are formed by soaps and detergents as they both are surfactants. Surfactants are commonly used in various products including your laundry, kitchen, toilet bowl and floor. Most of the products used for cleaning or removing dirt require surfactants, thus creating micelles. Surfactants are bipolar in nature and have two parts – a lipophilic part which acts as oil lover and water hater, and hydrophilic head which acts as a water lover and oil hater. When surfactants are suspended in water, the water loving head joins the water and oil loving end joins the dirt and oil on the skin. These surfactants thus form a spherical structure known as micelles. It can easily trap oil and dirt inside its small spherical structure, thus making the removal of dirt much easier. However, effectiveness of micellar water is limited as they are inactive in removing waterproof eye makeup, heavy makeup, or foundation.

The main drivers for growth of the global micellar water market is the rapid increase in pollution and skin aging globally. Both men and women apply a variety of cosmetics which has to be removed on a timely basis. This is directly helping in the growth of the micellar water market globally. Also, rise in disposable income of people in developing countries, changes in lifestyle, and growing health awareness among the people is further expected to boost the overall micellar market globally. Micellar water solution is versatile in nature as it includes makeup remover, cleanser, toner, and purifier all in one. It is highly effective on oily and sensitive skin and contains very less damaging chemicals as compared to other cosmetics.

The global micellar water market can be categorized on the basis of product type, application, distribution type, and region. The product type segment can further be classified into cleanser, makeup remover, cleansing cream and others. On the basis of application, the global micellar water market can be categorized into females and males. On the basis of distribution type, the market can be categorized into department stores, grocery and online retailers. On the basis of geography, the global micellar water market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Major players in the global micellar water market are Bioderma, L'Oreal, DHC, Byphasse, Maybelline, Carslan, Hanajirushi, Mandom, Avene, Biroe, Alovivi, Curel, Marie Dalgar, Fancl, Marie Dalgar, Dermaclear, and Lancome among others. These companies are investing significantly in partnerships and marketing strategies and creating awareness among consumers regarding their products in order to increase their market share in the global micellar water market.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Micellar Water Market

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