Global Micellar Casein Market: Overview
The distribution and production of milk is not uniform across the globe, in contrast to its high demand worldwide. There a large section of the population is left with dairy deficit, which has resulted in high import of various dairy ingredients like micellar casein from countries with high production of milk. The global micellar casein market is likely to be influenced by steady rise in the demand for functional ingredients. These ingredients add to the texture and flavor of various end use products, which is an important growth factor for the consumption of micellar casein worldwide.
Application, product types, sales channels and region are the parameter based on which the global micellar casein market has been segmented for deep analysis. These parameters assist in better presentation of the data collected through extensive research methods.
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Global Micellar casein Market: Notable Developments
The following development reveals the changing dynamics of the global micellar casein market:
- In 2019, New Zealand-based New Culture has recently developed animal-free cheese tasting as real and good as the one made from milk. Making use of micellar casein and biotechnology to create this animal-free cheese has paved way for new opportunities for development of vegan milk-based products. This new technology has also opened up new growth prospects for micellar casein across the globe.
Some of the leading market vendors of the global micellar casein market are as mentioned below:
- Milk Specialties Global
- Freedom Foods Group Limited
- New Culture
- AMCO Proteins
- FrieslandCampina Domo
Global Micellar Casein Market: Key Trends
The global micellar casein market is likely to be influenced by the following drivers, restrains, opportunities during the study period.
Increased Awareness about Heating Healthy and Staying Fit Bolsters Demand
Micellar casein finds use in different food products for improvement of quantity of protein. Slow and gradual digestion of micellar makes it suitable for use as food additive in several food items. Finding ample use in both bakery and snack products, micellar casein is utilized by food manufacturers to come up with innovative products. People are becoming increasingly aware of eating healthy and straying fit, which has led to the rising demand for healthy, nutrient-rich food such as micellar casein contained food items.
Rich in protein and 21 amino acids, micellar casein is derived from the liquid part of milk. It is used in protein fortification process, making of smoothies, meat products, in clinical nutrition, cheese, and fresh dairy items. Such wide range of scope of application adds impetus to the global micellar casein market. Micellar casein is also utilized as viscosity enhancer, foaming agents, and as rheology agents.
Another factor that fuels the growth of global micellar casein market is the availability of advanced technology. Different membrane filtration procedures are used for the separation of micellar casein from milk. Membrane filtration is a relatively new technology that helps in the making of un-denatured proteins free from additives and chemical processing. In addition, direct consumption of micellar casein is also increasing, which is likely to benefit the global micellar casein market over the forecast period.
On the other hand, the market is faced with stiff competition from plant-extracted, animal-based, and dairy-based protein ingredients. Furthermore, micellar casein is comparatively priced higher than other milk proteins. These factors are likely to restrain the expansion of the global micellar casein market over the period of assessment.
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Global Micellar casein Market: Geographical Analysis
Latin America, Asia-Pacific, Middle East and Africa, Europe, and North America comprise the major regions of the global micellar casein market. To facilitate better understanding of the market, the market has been split into various regions.
Europe accounts for a sizeable chunk of the global micellar casein market and is likely to maintain its market dominance over the period of assessment in times to come. Increasing preference for nutrient-rich food and functional food in Europe is driving the market in the region.
In Asia Pacific, the processed food items are becoming increasingly popular due to change in lifestyle. Consumers are getting more inclined toward intake of food items that come with added nutrients and benefits. As such, the region is expected to offer lucrative growth opportunities for the global micellar casein market during the forecast period.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.