Methocel: Market outlook

Methocel widely known as methyl cellulose is vital commercial cellulose ether used in several industrial applications. Methocel is white powder hydrophilic chemical compound synthesized by etherification of cellulose. The versatility of methocel enables it to be an essential compound for applications in the food industry, cosmetics and personal care products, pharmaceutical and biomedical products, ceramics and construction materials, adhesives, and other industrial applications. Methocel is an accepted food additive used as an emulsifying agent to prevent separation of two mixed liquids. Besides, methocel is used as a gelling additive and thickener in food applications. Methocel is used as a texturizing agent to provide volume and puffiness to the baked goods and also to improve the freshness of the products. Besides, methocel is used to stabilize foam formation in cold drinks, preventing ice crystal formation in ice-creams, reduction of fat in mayonnaise, dressings, creams and sauces, and others. Methocel is used in cosmetics, and personal care products including lotions and creams, hair styling products, hair shampoos, liquid soaps, and body washes, liquid bubble bath concentrate, and toothpaste to provide them thick consistency. Furthermore, methocel is used as an additive in pharmaceuticals and biomedical products as binders, emulsifiers, thickeners, and stabilizers and also as a potential alternative to gelatin. Methocel is used in ceramic processing to provide better flow and thickness. Besides, methocel is used as a performance additive in construction materials to improve the mortar properties such as workability, water retention, open and adjustment time, viscosity, and adhesion to surfaces.

Growing Industrial Application is Anticipated to be the Key Factor Driving the Growth for Methocel Market

The market for methocel is anticipated to witness a lucrative demand owing to growing food and beverage industry. The increasing urbanization, per capita disposable income and the improving standards of living is escalating the growth for food and beverage products which is further creating demands for food additives like emulsifying agents, texturizing agents, and others. Thus methocel is witnessing a growing demand over the forecast period. Besides, increasing urbanization and globalization is leading to rapidly growing infrastructural development which is further creating demand for performance additives for construction materials proving to be a driver for methocel market. Another factor driving the growth for methocel is the growing cosmetics and personal care industry. Methocel is used in personal care products to provide thickness, texture, and other properties and thus are witnessing an increasing demand. Also, the growing health issues and diseases are boosting the pharmaceutical industry which is anticipated to bolster the demand for methocel as it is used in the formulation of tablets, capsules, and other supplements. Hence, the methocel market is expected to witness a growing demand over the forecast years.

Global Methocel: Market Segmentation

On the basis of derivatives, the global methocel market has been segmented as-

  • Hydroxyethyl Methyl Cellulose
  • Hydroxybutyl Methyl Cellulose
  • Hydroxypropyl Methyl Cellulose

On the basis of end use, the global methocel market has been segmented as-

  • Food and Beverage Industry
  • Cosmetics and Personal Care
  • Pharmaceutical and Biomedical
  • Ceramics and Construction Materials
  • Adhesives
  • Agriculture
  • Others

On the basis of grade, the global methocel market has been segmented as-

  • Food Grade
  • Pharmaceutical Grade
  • Industrial Grade

On the basis of region, the global methocel market has been segmented as-

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Global Methocel: Key Players

Some of the major players of methocel market include: The Dow Chemical Company, Sigma-Aldrich Co. LLC., Ashland, BASF SE, Zhejiang Kehong Chemical Co. Ltd, Shin-Etsu Chemical Co., LOTTE Fine Chemical, Ltd, Reliance Cellulose Products Ltd., J. RETTENMAIER & SÖHNE GmbH + Co KG, Ltd., and others.

Activities by Key Market Players

  • In 2016, The Dow Chemical Company, launched Methocel Bind and Wellence Fat Reduction, two fat fighting solution for meat manufacturers to reduce fat content, improve stability, and texture of meat products.
  • In 2013, Colorcon Inc. and Dow Pharma & Food Solutions together launched Methocel DC2 for pharmaceutical industry to lower manufacturing costs and reduce development time.

Opportunities for Participants of Methocel Market:      

The market for methocel is expected to witness a growing demand from both developed and developing economies. North America and Europe are anticipated to have considerable market share for methocel owing to the growing pharmaceutical and personal care industry. Besides, methocel is an approved food additive by the regulatory bodies of Europe and North America and hence finds strong market prospects as a food additive. However, the Asia Pacific region is anticipated to account for maximum growth opportunity for the methocel market owing to the growing food and beverage industry due to increasing demand for processed and convenient food products, growing construction activities due to GDP growth and urbanization which are creating strong demand for performance materials, and growing market for cosmetics and personal care products.

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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

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