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Metallized Paper Market: Overview

Metallized paper is gathering steam among packaging sector as a promising alternative to plastic. The drive for manufacturing metallized paper has recently gathered interest due to its better performance characteristics than plastics and also higher environmentally friendly quotient. The use of metallized paper in labelling and packaging of products in food, beverages, and consumer packaging goods industries. Holographic sheets that are derived from metallized paper have shown huge potential in preventing counterfeiting, mainly due to freedom of packagers to carve unique holographic designs. A popular application in the metallized paper is in gift-wrap papers. Growing demand for specialized paper for range of packaging applications has helped the metallized paper market evolve.

The study provides insights into the growth drivers and restraining factors, competitive landscape and new opportunities. It offers an in-depth assessment of technological advances affecting the revenue potential in the metallized paper market.

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Metallized Paper Market: Competitive Landscape and Notable Developments

Companies aspiring to hold a significant stake in the metallized paper market are entering into partnerships with players in the coating and packaging industries. Also, the companies are planning to aggressively expand the production capacities, in a bid to expand their portfolio. A European manufacturer of metallized inner liners, Eurofoil, has announced at the end of 2019 that it inked an acquisition deal with AR Metallizing, where it will be rebranded to take the name of the latter. AR Metallizing through this acquisition will take advantage of competence in Eurofoil’s metallized paper laminating.

Most players are leaning on incorporating new labelling and wrapping technologies for giving new performance attributes to metallized paper. This is expanding the avenue in the metallized paper market.

Metallized Paper Market: Growth Dynamics

Metallized paper’s role in anti-counterfeiting activities around the world is rising rapidly, thereby spurring the prospects in the metallized paper market. A new avenue in recent years has come from the demand for specialized packaging paper in brewing and spirits industries. Packaging companies eyeing opportunities in the metallized paper market are laying increased emphasis on gloss and anti- counterfeiting properties to allure customers.

A substantial demand for metallized paper is expected to come from the pharmaceutical industry. Antibiotic drug makers increasingly utilize metallized paper as a step in combating counterfeiting activities.

Application of metallized paper packaging in confectionery items is also boosting the market. Strides being made in coating manufacturing technology have fueled the popularity of metallized paper packaging. Glossy feature of such paper attracts end users. The growing demand for decoration and gift paper and wraps made of metallized paper has bolstered the growth of the metallized paper market.

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Metallized Paper Market: Regional Outlook

On the regional front, the metallized paper market is seeing sizable revenue streams in Asia Pacific, especially in Southeast Asia. North America and Europe are also promising markets. The growth in these markets has gained momentum on the back of expanding array of specialized paper in wrapping and labelling applications. Also, Asian countries are seeing a high demand potential due to the rising prospects of metallized paper in anti-counterfeit application for beverages and confectionery industry.

Sales of drugs have plummeted in Asia countries, so also has incidences of counterfeiting, which has affected the profits of several pharmaceutical brands. This has led them to put emphasis on packaging solution that are immune to counterfeiting, which, in turn is boosting demand in metallized paper market. Also, substantial improvements have been made in the process and technologies for manufacturing metallized paper sheets. This has spurred revenue streams in the regional market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Metallized Paper Market