Metallized films can be defined as polymer films coated with a thin layer of aluminum wire. Metallized films offer a glossy metallic finish of aluminum foil, which is in high demand in pharmaceutical and food & beverages sectors, due to the cost-effective packaging solution offered by metallized films. However, they are also utilized for wrapping films, labeling films, peelable and non-peelable lidding films, etc. These films help reduce weight and cost of the material. Metallized films are manufactured through a metallization that employs aluminum as a raw material for further vapor deposition process. Other than aluminum, metals such as nickel or chromium can also be utilized, which are further heated and evaporated under vacuum.

Metallized films have a reflective silvery surface, like aluminum foil, and they are considered to be highly combustible. The reflective silvery coating helps reduce the porousness of the film to light, water, and oxygen. Properties of metallized films such as higher strength, the capacity to get heat sealed, and a lower thickness at a lower cost than an aluminum foil offer them a favorable advantage over aluminum foils and covers.

Shift in global packaging market is further anticipated to boost the global demand for metallized films. Additionally, metallized films are also employed to achieve barrier properties, which are needed to increase the shelf-life of the product. Metallized films offer smooth metallic appearance of a polyester film at reduced weight and cost. They are preferred due to their high tensile strength, transparency, reflectivity, gas and odor barrier properties, and electrical insulation. Technological advancements have equipped manufacturers to supply metallized films according to the thickness and width specifications required by end-users. These films are applied to aluminum in order to provide a tough and resilient surface to the application, which helps perform many post-forming operations. Metallized films are available in a large variety of finishes including silver, gold, pewter, and copper. They are abrasion and corrosion resistant. Metallized films are free of hexavalent chrome, heavy metals, and substances of very high concern. They can also be defined as the finest solution when it comes to high gas barrier levels, aroma, and flavor preservation. Manufacturers of metallized films offer a variety of adhesion promoting polyester films along with a combination of plasma gases to obtain excellent metal adhesion, general gas barrier, and a significant improvement of the water vapor barrier.

Based on end-use industry, the metallized films market can be segregated into food, pharmaceutical, electrical, industrial, and others. Metallized films are widely utilized for food and pharmaceutical packaging. For packaging, metallized films are used in various forms such as pouches, lids, candy wrappers, labels, etc.

In terms of geography, the metallized films market is segregated into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and ROW. Europe and North America are expected to dominate the metallized film market due to expansion of the automobile industry and the increase in demand for packaged food products in the region. Asia Pacific is witnessing an increase in demand for metallized films due to the rise in disposable income and high rate of consumption for packaged foods in the region.

Major players operating in the global metallized film market are Cosmo Films Ltd., Sierra Coating Technologies LLC, Avery Dennison Corp., Accrued Plastic Ltd., Invico S.A., Taghleef Industries Group, Innovia Films Ltd., Jindal Poly Films Limited, Dunmore Corporation, Flex-Film International BV, Polinas Plastik Sanayi ve Ticaret A.S., Polifilm Group, Manucor S.p.A., and Klöckner Pentaplast Ltd.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Metallized Films Market

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