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Global Metallic Printing Inks Market: Overview

Metallic printing ink is a type of ink containing metallic particles. Common metals used to manufacture metallic ink include copper, aluminum, bronze, and zinc. Metallic printing inks offer superior brilliance, hiding power, and performance for all printing systems. After printing, when the metallic ink is left to dry, the metallic particles rise to the surface, reflecting light and creating a metallic sheen. Metallic printing inks are suitable for printing on boards, paper, metals (cans) as well as for in-mould applications. They are also used for digital printing. They are used for the metallic effect in digital prints on various substrates and for many applications such as posters & banners, textiles & leather, composite boards, labels, wood, carton & paper, marking & coding, proofing, car wraps, interior decoration, packaging, stickers, etc. These inks are made from high quality raw material using modern technologies. They are acclaimed for high color strength and fast drying properties.

Metallic printing inks provide a shining texture when they are used in offset, gravure, flexo, screen, and digital printing. They are available for oil-, solvent-, water-based, and UV curing systems. Metallic printing inks are also used for food packaging applications. When used in solvent-based systems, they provide a very high gloss level and permit extraordinary effects particularly on synthetic materials. They are especially suitable for wide format printing and proofing systems.

Global Metallic Printing Inks Market: Key Segments

In terms of application, metallic printing inks are used in a multitude of commercial printing applications such as high-end brochures and catalogs, greeting cards, gift wraps, book covers, and advertisements. Food, beverage, cosmetic, and many other product packaging applications also use a significant amount of metallic inks for flexible packaging, labels, folding cartons, and corrugated board. Packaging is the dominant segment of the metallic printing inks market due to the usage of the inks in e-commerce and the shipping industry.

One of the prime drivers of the global metallic printing inks market is the rise in demand for the inks from the packaging sector. The packaging sector has expanded at a rapid pace in recent years due to the steady growth of ecommerce and rising demand for international shipping of non-consumer goods. Rise in use of paperboard packaging has also boosted demand for global metallic printing inks market. It is likely to remain a key driver for the market in the coming years.

In terms of region, the metallic printing inks market can be classified North America, Europe, Asia Pacific, and Middle East & Africa. North America is a leading contributor to the global metallic printing inks market. The steady presence of the commercial printing industry as well as the packaging industry in North America is a key driver of the printing inks market in the region. The rise in demand for international shipping from North American companies is likely to remain an important driver of the metallic printing inks market in the near future. The firm establishment of the e-commerce sector has also enabled steady demand from the printing inks market in North America. The demand for metallic printing inks market in Asia Pacific is high due to the increasing number of manufacturing bases. Demand for metallic printing inks in countries such as India, China, and nations in Southeast Asia has increased due to rise in demand for packing products such as paper, cartons, labels, and film in the region.

Global Metallic Printing Inks Market: Key Players

Key players in the metallic printing inks market include Roland DGA Corporation, Repro Graphics Pvt. Ltd., and Colors. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

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Metallic Printing Inks Market

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