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Mercerized cotton fabric is commonly known as pearl cotton due to its physical appearance. Mercerized cotton is primarily processed cotton with improved physical properties such as luster, strength, and water retention properties. On account of the mercerization process, cotton fabric absorbs more water and dye. On the basis of processing technology, the mercerized cotton market is mainly classified into categories such as yarn mercerization, knit mercerization, and cloth mercerization.  

The global demand for mercerized cotton is anticipated to increase significantly in the next few years due to rising demand from the textile industry. Mercerized cotton offers properties such as high tensile strength, gloss, advanced water absorbing properties, dimensional stability of cotton, and dyeability. Considering the superior properties of mercerized cotton in comparison with conventional cotton, the demand for mercerized cotton is expected to rise in the textile & apparels industry during the forecast period. The process involved in the manufacturing of mercerized cotton has led to huge demand generation for this product in the textile industry on account of its diverse range of applications such as household and garment fabrics. The rapid growth in the end-user industries is likely to boost the demand for mercerized cotton during the forecast period. The mercerization process basically enhances the gloss, feel, smoothness, stretching ability, and chemical reactivity of the fabric, thereby making it suitable for various applications in the clothing industry. Thus, expansion in the end-user industries is estimated to fuel the global mercerized cotton market during the forecast period. The properties of mercerized cotton such as improved tensile strength and shiny appearance are key to the increasing demand for mercerized cotton in the clothing sector. A majority of the huge apparel brand manufacturing companies have been engaged in employing mercerized cotton fabric in apparels due to its high luxury finish and gloss. High production cost id the only factor likely to restrain the growth of the mercerized cotton market during the forecast period.

In recent years, North America held the largest market for mercerized cotton due to the rising demand from end-user industries such as textiles and apparels application. Europe and Asia Pacific regions held the second largest market for mercerized cotton in the past few years. The recent developments taking place in developing economies including China, Japan, India, South Korea, and Taiwan are estimated to fuel demand for the product in the next few years, hence leading to further growth of the mercerized cotton market in the Asia Pacific region. This region is expected to dominate the mercerized cotton market in terms of demand and production due to factors such as rapidly growing population and the presence of a huge number of small scale & large scale textile industries. In terms of demand, China is slated to be the largest market for mercerized cotton during the forecast period. The factors such as rising population, changing lifestyle, and increasing disposable income are the main drivers for the growth of the mercerized cotton market in China. In countries such as India, Japan, and South Korea, the mercerized cotton market is expected to witness prominent growth during the forecast period due to the huge demand for it in the textile industry. The key players in developed economies such as North America and Europe are making huge investments in R&D activities in order to reduce manufacturing cost of the product and expand the application array of mercerized cotton, thereby generating opportunities for new entrants to penetrate the market. In regions such as Latin America, and Middle East & Africa, the mercerized cotton market is expected to witness stable growth during the forecast period.

Some of the key players in the global mercerized cotton market include Ningbo MH Industry Co. Ltd., Gul Ahmed International Ltd., Savannah Textile Company Ltd., Wuxi Natural Textile Industrial Co. Ltd., Ningbo Shengluo Textile Industrial Co., Ltd., Shanghai Charmkey Textile Co. Ltd., Suzhou Hongxiang Textile Printing & Dyeing Factory, Lee Yaw Textile Co. Ltd., Hangzhou Ruitan Textile Co. Ltd., HSB Textile Sourcing Inc., Meridian Specialty Yarn Group, Inc., Frances Yarn Corp., Fasco Thread Co., Shri T.P Textiles (P) Ltd., Arikav Textiles Limited, and V. P. Udyog Ltd.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Mercerized Cotton Market

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