Media planning is defined as planning and selecting an ideal media platform for advertisement of products and services. Media planning is used to determine the best combination of media platforms such as newspapers, magazines, websites, TV, and radio to achieve marketing objectives and goals. Media planning professionals are required to navigate multiple media databases to create unique ideas and a campaign strategy to reach maximum viewers. Media planning software is being offered in the market to help media planning professionals to efficiently plan and organize their media related activities.

Media planning software helps companies to manage their marketing process faster and in a smarter way as compared to the traditional system of media planning. Since the software streamlines the entire media planning process, it brings all the media plans and data at a centralized location, helping the professionals to have access to scattered data in an organized manner. Companies are adopting this software to attract target audiences by representing the product and its feature in an attractive fashion. This software allows marketing agencies to maintain their client data and check the marketing activity status, campaign progress, and find real time insights in the media planning process. Media selection for promotions and campaigns are based on the client’s budget and requirements to reach maximum customers. The software can be integrated with servers or CRM systems which stores customer information to understand the customer preferences and enhance their customer experience strategy. The software acts as a bridge between the marketing department and agencies to achieve greater marketing results. This software provides electronic billing to customers to evaluate the services provided by marketing agencies.

The global media planning software market is driven by increasing demand for better media planning, and the need for cloud-based media planning software. Penetration of devices such as smartphones and tablets are leading to strong adoption of cloud-based software which in turn is aiding the growth of the media planning software market. The software helps small & medium enterprises to identify the media according to their budget to devise effective marketing plans. End- users are adopting advanced cloud solutions compatible with their mobile phones, thus creating a new trend for operating and controlling the activities of media promotion.  

The media planning software market can be segmented based on deployment, enterprise size, and geography. Based on deployment, the market can be categorized into cloud-based software and on-premise. Cloud-based software is expected to contribute greater share in the overall market. Cloud-based software is easy to deploy, is scalable and affordable, and hence is strongly preferred by small & medium enterprises. By enterprise size, the market is segmented into small and medium enterprises (SME’s) and large enterprises. Large enterprises require this type of software to control different media planning activities of multiple customers, due to which it is expected to generate more demand among these companies. Based on geography, the global media planning software market is segmented into Middle East & Africa, Europe, South America, Asia Pacific, and North America. North America is expected to lead in terms of revenue in the media planning software market because companies are expected to adopt more advance media tools for media planning. Asia Pacific is expected to be a growing region in the media planning software market because multiple companies are expected to invest in the media and advertisement sector in this region.

Key players operating in the media planning software market includes Mediatool World W AB., Bionic Advertising Systems, SQAD Inc., BluHorn LLC., Remags GmbH, Strata Marketing Inc., Centro Inc., MediaLink Software, SAP SE, Comscore Inc., Dassault Systemes, Telmar Group Inc., mediaplan4, and HeyOrca Inc.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Media Planning Software Market

Pre Book