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Media Monitoring Tools Market in Brief

  • The media monitoring tools market is expected to register a CAGR of 14.1% between 2020 and 2030. The market is projected to be driven by rising adoption of media monitoring tools within the retail as well as healthcare industry.
  • The global media monitoring tools market is expected to reach US$ 11,995.4 Mn by 2030 from US$ 3,209.7 Mn in 2020. Increasing adoption of digitized technology to manage the digital content is expected to drive the growth of the market.
  • The media monitoring tools market in Asia Pacific and Middle East & Africa is anticipated to expand at a rapid pace during the forecast period, followed by South America and North America
  • North America remained the dominant leader in the global media monitoring tools market in year 2019, primarily due to rapid adoption by small & medium enterprises in this region
  • Asia Pacific is projected to witness significant growth in the global media monitoring tools market during the forecast period. Increasing investment as well as adoption of digitized technology for content management is expected to drive the adoption of media monitoring tools.

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Media Monitoring Tools Market Definition

  • The media monitoring tools market report provides analysis of the global media monitoring tools market for the period 2018 – 2030, wherein 2019 is the base year and 2020 to 2030 is the forecast period. Data for 2018 has been included as historical information.
  • The report studies the media monitoring tools market from the perspective of different components and industry verticals.

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Global Media Monitoring Tools Market - Snapshot

North America is expected to see highest opportunity addition in the media monitoring tools market globally, with Europe being the next closest region.

Key Growth Drivers of the Media Monitoring Tools Market

  • Increased Internet Accessibility in Developing Countries - The media monitoring tools market is being driven by the increasing accessibility of the internet in developing countries which receive government support for the development of electronic infrastructure, which includes internet connectivity. Countries such as India, Indonesia, and Malaysia are highly focused on digitization. Internet access is growing worldwide, including in developing countries. However, it remains higher in advanced economies. A minimum of 60% of the population in several large economies have access to the internet. These economies include Russia, China, Brazil, etc. Internet access rates are increasing in developing countries and are concentrated mostly in sub-Saharan Africa and parts of Asia.  The increasing accessibility has driven the volume of digital content exponentially. The need for media monitoring tools has increased with the increasing scope of digital advertising and growing number of internet users.
  • Increasing Spend on Digital Advertising - By the end of year 2020, it is expected that digital advertising will likely hit US$ 336 Bn. A growth of 6.5% in overall U.S. ad spend is anticipated in 2020 with a 12.4% jump in digital advertising to US$ 135 Bn, making up more than 53% of total ad spend. BFSI is expected to spend more than US$ 53 Bn in advertising. The growing spend on digital advertising is driving the need to adopt media monitoring tools to capitalize the huge market opportunity.

Key Challenges Faced by Media Monitoring Tools Market Players

The cost of deployment of media monitoring tools and integrating it with the existing system is costly for enterprises. The amount of opportunity loss as well as revenue loss during the short term period due to system integration could impact the growth of the market. Within Asia Pacific, enterprises still use the conventional system to manage the content. Integration of the conventional/old system with the new content management system could slow down the growth of the enterprise for a short period of time. This could impact the adoption level by SMEs and impact the growth of the market. For instance, the average content management development services starts at US$ 2,200 and can reach US$ 15,000 for a small and medium enterprise. Such high costs would directly impact the adoption level of the software in developing regions. However, awareness about ROI and the efficiencies of the software for long term growth could reduce the impact of the restraint in the media monitoring tools market.

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Media Monitoring Tools Market - Company Profile Snapshot

The research study includes profiles of leading companies operating in the global media monitoring tools market. Key players profiled in the report include -

  • BoomSonar
  • Buzzcapture B.V.
  • Coosto BV
  • Snap Trends, Inc
  • YouScan
  • Ubermetrics Technologies GmbH
  • Lucidya
  • Social Media Research Foundation
  • Sprinklr, Inc.
  • SemanticForce Inc.
  • Talkwalker
  • Agility PR Solutions LLC
  • BurrellesLuce
  • Cision Ltd.
  • Critical Mention, Inc.
  • CyberAlert LLC
  • Hootsuite Inc.
  • M-Brain
  • Meltwater
  • TVEyes Inc.

Companies are shifting toward advanced technology to gain competitive advantage in the media monitoring tools market apart from maintaining their position in the market.

Global Media Monitoring Tools Market Taxonomy

media monitoring tools market taxanomy

Global Media Monitoring Tools Market

A new study on the global media monitoring tools market was published by Transparency Market Research (TMR). It presents a wealth of information on the key market dynamics including the drivers, market trends, and challenges, as well as the structure of the media monitoring tools market. TMR’s study offers valuable information about the media monitoring tools market, to illustrate how growth will discern during the forecast period 2020-2030.

Key indicators of market growth, which include value chain as well as supply chain analysis, and Compound Annual Growth Rate (CAGR), are elucidated in TMR’s study in a comprehensive manner. This data can help readers interpret the quantitative growth aspects of the media monitoring tools market during the forecast period.

An extensive analysis on leading market players’ business strategies is featured in TMR’s study on the media monitoring tools market. This can help readers understand principal factors to foresee growth in the media monitoring tools market. In this study, readers can also find specific data on the qualitative and quantitative growth avenues for the media monitoring tools market, which will guide market players in making apt decisions in the future.

Key Questions Answered in TMR’s Media Monitoring Tools Market Study

  • What is the scope of growth of media monitoring tools providing companies across the globe?
  • What will be the Y-o-Y growth of the media monitoring tools market between 2020 and 2030?
  • What is the influence of the changing trends in technologies on the media monitoring tools market?
  • Will North America continue to dominate the market for media monitoring tools?
  • Which factors will impede the growth of the media monitoring tools market during the forecast period?
  • Which are the leading companies in the global media monitoring tools market?

Research Methodology

A unique research methodology is utilized by TMR to conduct comprehensive research on the growth of the media monitoring tools market, and arrive at conclusions on the future growth prospects of the market. This research methodology is a combination of primary and secondary research, which helps analysts warrant the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the production of the media monitoring tools market report include statistics from company annual reports, SEC filings, company websites, World Bank database, investor presentations, regulatory databases, government publications, and industry white papers. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, and market intelligence managers, who contributed to the production of TMR’s study on the media monitoring tools market, as a primary resource.

These primary and secondary resources provided exclusive information during the interviews, which serves as a validation from media monitoring tools industry leaders. Access to an extensive internal repository and external proprietary databases allows this report to address specific details and questions about the media monitoring tools market with accuracy. The study also uses a top-down approach to assess the numbers for each segment, and a bottom-up approach to counter-validate them. This has helped in making TMR’s estimates on the future prospects of the media monitoring tools market more reliable and accurate.

Segmentation of the Media Monitoring Tools Market

TMR’s study on the media monitoring tools market includes information divided into four sections - by component, enterprise size, industry, and region. Changing industry trends and other crucial market dynamics associated with these sections of the media monitoring tools market are discussed in detail.


  • Software/ Platform
  • Services
    • Professional Services
      • Consulting Services
      • Integration & Implementation
    • Managed Services

Enterprise Size

  • Small & Medium Enterprise
  • Large Enterprise


  • IT & Telecom
  • Hospitality
  • BFSI
  • Healthcare
  • Retail and E-commerce
  • Media and Entertainment
  • Manufacturing
  • Others (Education, Government)


  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
    • Russia
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • Saudi Arabia
    • Kuwait
    • The United Arab Emirates
    • Qatar
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America

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Media Monitoring Tools Market

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