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Published Date: 2017-11-01Number of Pages: 170

Media Monitoring Tools Market (Component - Software Platform, Professional Services, Consulting Services, and Managed Services; End User - Large Enterprise and Small and Medium Enterprise; Application - Customer experience management, Network security management, Digital Asset Management, and Sales and Marketing Management; Industry - BFSI, Retail and Consumer Goods, IT and Telecommunication, Government, Media and Entertainment, and Travel and Hospitality) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2022

Global Media Monitoring Tools Market: Snapshot

The global market for media monitoring tools has derived tremendous growth from the significant increase in the penetration of various digital platforms, such as online newspapers and magazines, e-books, and, particularly, social media. With the bolstering influence of various social media platforms, such as Facebook, on youngsters, this future of this market looks satisfactorily bright.

According to Transparency Market Research, the worldwide market for media monitoring will worth a total of US$2.23 bn by 2017 end. Analysts anticipate the opportunity in this market to rise exponentially at the CAGR of 13.60% between 2017 and 2022, increasing to a value of US$4.22 bn by the end of 2022.

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Software Platforms to Remain Dominating Component Segment

Largely, the global market for media monitoring tools is evaluated on four fronts: The component, end user, application, and the industry. Based on the component, the market is classified into software platform, professional services, consulting services, and managed services. Software platforms have occupied the most prominent share in this market and, augmenting at a CAGR of 13.40% between 2017 and 2022, this segment is likely to maintain its dominance over the next few years.

On the basis of end user, the market is categorized into large enterprise and small and medium enterprise. Large enterprises have been the leading contributor to this market and are expected to remain so in the near future. However, the demand for media monitoring tools and devices has increased among small and medium enterprises too, which is likely to lead to a bigger market share for this segment over the next few years.

Based on the application, the market is bifurcated into customer experience management, network security management, digital asset management, and sales and marketing management. As of now, Media monitoring tools are mostly utilized in network security management and digital asset management. However, they are expected to find application in other segments too in the years to come. On the basis of the industry, the market is segmented into banking, financial services, and insurance (BFSI), retail and consumer goods, IT and telecommunication, government, media and entertainment, and travel and hospitality industries. The IT and telecommunication industry leads this category and will continue this trend over the forthcoming years.

North America to Continue Dominating Global Monitoring Tools Market

Regionally, the worldwide market for media monitoring tools market is divided into the Middle East and Africa (MEA), Europe, Latin America, Asia Pacific excluding Japan (APEJ), North America, and Japan. North America, the current market leader, is anticipated to continue its dominance throughout 2017 and the trend is expected to keep on growing over the forthcoming years. The North America market for monitoring tools is projected to offer an opportunity worth a whopping sum of US$1.60 bn by the end of 2022.

Japan is expected to emerge as the second most promising market for media monitoring tools across the world in the near future, expanding at a CAGR of 15.70% between 2017 and 2022. APEJ and Europe are also projected to report a healthy rise in the respective markets for media monitoring tools over the forthcoming years.

The global market for media monitoring tools is extremely competitive due to the intensive rivalry between the leading players. Hootsuite Inc., Cision US Inc., Meltwater, Agility PR Solutions LLC, Mention, Trendkite, M-Brain, Nasdaq Inc., Critical Mention, and BurrellesLuce

Global Media Monitoring Tools Market: Overview

The media monitoring tools market is observing a significant strengthening of its position across the world. With the significant rise of social media, worldwide, the dynamics of this market has begun to change frequently. This research report attempts to understand these changes and offer a comprehensive assessment of this market to readers by evaluating the trends, driving factors, restraining forces, and opportunities, as well as the impact of these factors on the overall demand for media monitoring tools between 2017 and 2022.

It also examines the potential of this market at the global as well as the regional level. Further, an in-depth assessment of the value chain, which provides an all-inclusive overview of the global market for media monitoring tools has been offer in this study, encompassing the analysis of the market’s attractiveness, in which, the end users are benchmarked on the basis of their market size, rate of growth, and general attractiveness.

Global Media Monitoring Tools Market: Scope of the Study

The research study offers an in-depth evaluation of various factors that influence the sales of media monitoring tools across the world. It also presents a thorough study of the attractive opportunities, entailing the untapped, as well as recently explored factors, which are anticipated to propel the market over the forthcoming years.

Further, it conducts an analysis of the value chain to assist in understanding the market systematically. This analysis of the value chain includes detailed examination of the roles of various significant entities involved in the worldwide market for media monitoring tools, from the raw materials suppliers to the end users. A number of procedures employed in the production of media monitoring tools have also been examined in the analysis of the value chain.

Global Media Monitoring Tools Market: Segmentation

Largely, the global market for media monitoring tools is evaluated on the basis of the component, end user, application, industry, and the geography. Based on the component, the market is classified into software platform, professional services, consulting services, and managed services. By end user, the market is categorized into large enterprise and small and medium enterprise. Based on the application, the report divides the market into customer experience management, network security management, digital asset management, and sales and marketing management. On the basis of the industry, the market is segmented into BFSI, retail and consumer goods, IT and telecommunication, government, media and entertainment, and travel and hospitality.

On the geographical basis, the research study, primarily, classifies the global media monitoring tools market into Europe, Latin America, Asia Pacific excluding Japan (APEJ), North America, the Middle East and Africa (MEA), and Japan. These geographical categories are, then, examined on the basis of the current and forthcoming trends in each of the regional markets in order to provide an insight into the current and expected demand for media monitoring tools there. The data related to the demand from each of the end-use segments in every regional market has also been presented in this research report.

Moreover, the report estimate the market size of each of the regional media monitoring tools market in 2017 and make predictions for the coming years. The figures of the regional markets have been calculated on the basis of their performance, in terms of the type of the material-, sales channel-, application-, and the type of the vehicle-based segments.

Global Media Monitoring Tools Market: Competitive Analysis

Hootsuite Inc., Cision US Inc., Meltwater, Agility PR Solutions LLC, Mention, Trendkite, M-Brain, Nasdaq Inc., Critical Mention, and BurrellesLuce, are some of the leading providers of media monitoring tools across the world.


 
 
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