Media Asset Management (MAM) Solutions Market- Introduction

  • Broadcasters and media agencies are seeing a continuous increase in content, leading to the need for solutions which improve internal file sharing and saving capabilities. Media asset management (MAM) solutions provide the ability to control who can access files, and where and how the user wants to save the files, resulting in easy retrieval of files to ensure the best possible outcome from them.
  • Media asset management (MAM) solutions are used by broadcasters, film production companies, and television networks to ensure smooth flow of operations, with required accuracy and security.   
  • Companies in the media asset management (MAM) solutions market are taking efforts to introduce advanced solutions in order to increase revenue opportunities for users. Due to the advancements offered by companies in media asset management (MAM) solutions, the demand is expected to grow at a high rate.
  • Asia pacific region is expected to dominate the media asset management (MAM) solutions market in terms of growth rate, due to the continuous growth in the number of broadcast and media industry in the region.

Key Drivers of the Media Asset Management (MAM) Solutions Market

media asset management mam solutions market

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Increase in video adoption to fuel the demand for media asset management (MAM) solutions

  • In the current scenario, video content captures a major part of the over global internet traffic according to a Cisco 2019 report. Online video is projected to be responsible for four-fifths of global Internet traffic. Cisco states that the dramatic increase is not only driven by increased popularity of OTT video streaming services, but also by the number of people expected to be connected by 2019. Over half the planet (around 3.9 billion people) are likely to have access to the Internet by that time; however, the number of devices able to access the web is expected to be three times as high as the global population.
  • These statistics of growing video adoption also highlights the growing need for advanced solutions for broadcasters and media facilities to improve efficiency in operations by streamlining the workflow.
  • Media asset management (MAM) solutions provide easy access and sharing of videos and images in any format, saves the files at a central location, and controls the access from various teams and people.
  • Demand for media asset management (MAM) solutions is expected to grow at a high pace due to these advantages offered by them

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Growing digital advertising to push the demand for media asset management (MAM) solutions (MAM)

  • Currently, companies are spending more on their websites, digital commerce, and digital advertising than ever before. Not only large enterprises, even small and medium enterprises are shifting from traditional advertising to digital advertising.
  • Enterprises are spending a considerable percentage of their total advertising budget on various digital advertising solutions. Therefore, the need for media and broadcasting solutions and services for advertisement and data management is significantly high, thus driving the demand for media asset management (MAM) solutions.

North America to dominate the media asset management (MAM) solutions market

  • North America is expected to dominate the media asset management (MAM) solutions market in terms of market share. Presence of large number of broadcasters and media companies is one of the main reasons for this of North America in media asset management (MAM) solutions market.   

Media Asset Management (MAM) Solutions Market - Competitive Landscape

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The top five players are expected to account for 20% to 25% share of the global media asset management (MAM) solutions market. A few of the key players operating in the global media asset management (MAM) solutions market include:

  • Dalet SA
  • MerlinOne
  • Prime Focus Technologies
  • Etere
  • Video Stream Networks S.L.

Global Media Asset Management (MAM) Solutions Market Segmentation

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Global Media Asset Management (MAM) Solutions Market, by Deployment Type  

  • On-premise
  • On-cloud
  • Hybrid

Global Media Asset Management (MAM) Solutions Market, by Region

  • North America
  • Europe
  • Middle East & Africa (MEA)
  • Asia Pacific
  • South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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