Media asset management solutions also known as MAM solutions provide a single repository for managing and storing video and multimedia files. Media asset management systematically organizes digital media files and provides seamless connection between disparate work processes, so that people can quickly and easily locate, retrieve, reuse, manage, and share items. Media asset management is a sub set of digital asset management. It helps to assemble and manage rich content that are most relevant digital assets competently, and streamline production & distribution operations to upsurge revenue opportunities. Most MAMs have adopted “Google-like” search tools that automatically offer suggestions as the user types, drawing on an index of search criteria.
The major function of a media asset management solution is to fetch media into the library in a controlled manner, allow management and then publish or distribute that media in different ways in order to increase the monetization of the materials. The incoming process is called Ingest. Ingest workflows help to create a reference proxy folder which is an accurate depiction of the original media that permits annotations and edit decision lists to be applied by a user to the original media. Enriching media assets in media asset management includes adding metadata from multiple sources. This is one of the driving factors that is expected to accelerate the media asset management solutions market during the forecast period. Moreover, media asset management helps to manage media in the long term by innovative digital preservation and online access for video, images, and audio. Media asset management helps to generate revenue from the media. It also helps to make simpler the process of capturing, sharing, and managing digital assets so that one can attain more through different departments, channels, and geographies. This is expected to drive the media asset management solutions market during the forecast period.
The global media asset management solutions market can be segmented based on application, deployment type, enterprise size, industry, and geography. In terms of application, the media asset management solutions market has been classified into enterprise, marketing, and broadcasting and publishing. The broadcasting and publishing segment is anticipated to expand at a maximum growth rate during the forecast period. Based on deployment type, the media asset management solutions market has been divided into cloud and on-premises. The cloud segment is expected to expand at the highest rate due to its increasing demand among users. On the basis of enterprise size, media asset management can be classified into small and medium enterprise and large enterprise. Based on industry, the media asset management solutions market can be segmented into media and entertainment, sports, healthcare, education and others. The media and entertainment segment is expected to hold the largest market share during the forecast period.
Based on geography, the global media asset management solutions market can be segmented into North America, South America, Asia Pacific, Europe, and Middle East & Africa. The media asset management solutions market in North America is anticipated to expand at a substantial rate during the forecast period. This is attributed to technological advancements and high focus on technological development in this region. Asia Pacific is expected to be a lucrative market for electronic media asset management (MAM) during the forecast period due to increasing requirement of advanced media operations and delivering dynamic business models in small, medium, and large enterprises.
Key players operating in the global media asset management solutions market are focused on providing solutions as per requirements such as implementation of different technologies, and upgrade and expansion of existing systems. Major players compete with other players based on parameters such as product price and product quality. The global media asset management solutions market is characterized by presence of several key players including Genus Technologies, LLC, International Business Machines, Imagen Ltd., Flow, and Si Media among others.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.