Matcha tea is a form of green tea produced by choosing young tea leaves and crushing them into a bright green powder. It is a type of Japanese green tea that comes in both in powder as well as liquid forms. This tea has a mild and smooth flavor. Because of the climatic and soil conditions, it is obtained from the Camellia sinensis plant, which is harvested in China and Japan. The rise in awareness about the health benefits of matcha tea is projected to increase the sales growth of the matcha tea market in the forecast period between 2021 and 2031.
The global matcha tea market is categorized on the basis of product type, form, nature, distribution channel, and regions. Based on product type, the market is bifurcated into flavored, and regular. The form segment is split into liquid, and powder. With respect to nature, the market is divided into organic and conventional. In terms of distribution channel, the market is grouped into online store, foodservice, specialty store, supermarket or hypermarket, and others.
The research report on the matcha tea market offers insights into the market and its growth parameters. This includes drivers, restraints, challenges, and new growth opportunities. It also highlights the impact of the novel COVID19 pandemic on this market and how can players gain benefit from this situation in the coming years. Besides this, the report discusses the table of segmentation with the names of the leading segments and factors supporting its growth. The report further discusses the list of players and their key contributions in the form of various product launches and innovation.
Leading players of the matcha tea market are engaging in major investments to strengthen their brand position and improve the product quality improvement and innovative launches. Others are engaging in merger and acquisition, joint ventures, and other collaborative strategies to ensure a notable position in the overall market competition.
Some of the key players of the global matcha tea market include:
Matcha tea is known to have stress-relieving properties and this may pose as a significant growth driver for this market. It also has good memory strengthening properties and also gains significant impetus with the growing awareness among consumers. Additionally, the presence of epigallocatechin gallate or EGCG in matcha acts as a phenolic antioxidant that further helps to prevent diseases such as cancer, diabetes, and cardiovascular diseases. These properties of matcha tea will help promote the sales growth of the global matcha tea market in the near future.
Regionwise, the global matcha tea market is widespread into the regions of North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Asia Pacific emerged as the largest revenue generator for the global matcha tea market attributable to the growing inclination towards healthy food and beverages. The presence of largest tea producing nations such as Sri Lanka, India, and China are also adding boost to the overall growth of this market in the coming years. The rise in new advertising and marketing techniques and celebrity brand positioning tactics will further help this region witness notable growth in the forecast period as well.
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