Matcha Market - An Overview

The global matcha market is expected to witness moderate growth during the forecast period between 2021 and 2031.

Matcha is finely ground powder, specifically comprising of processed green leaves. Matcha first originated in China and was largely consumed by Buddhist monks, owing to their superior health benefits. These products have developed into a key part of Japanese culture, over the years.

The global matcha market was adversely affected by the outbreak of the COVID-19 pandemic. With governments imposing lockdowns and stringent social distancing regulations in a bid to contain the spread of the virus, food and beverages manufacturing facilities were forced to operate with reduced labor force or shut down, permanently.

This led to reduced demand for matcha and, in turn, affected the growth of the overall matcha market.

But with the subsequent decline in cases and availability of vaccines, it is expected that production facilities will start operations soon and that could increase matcha demand and help in market growth, too.

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Matcha Market - Trends and Opportunities

Rapid growth in the food and beverages industry worldwide is the key growth driver for the matcha market.

Matcha leaves have been extensively used in the production of different products in food and beverages industry, which is expected to contribute to the growth of the overall matcha market, in future.

Increasing matcha demand for beverages among different population sections could fuel the growth in the global matcha market, in the coming years.

Rising health awareness among different population sections could lead to increased demand for products rich in matcha and that could, in turn, help propel the overall matcha market, in future.

Government initiatives and measures, promoting the benefits of matcha on human health could help increase product demand and bolster the overall matcha market, in the years ahead.

Culinary grade type of matcha is expected to make the largest contribution to the overall matcha market in future because of rising demand for plant-based ingredients in the manufacturing of food products.

Matcha Market - Competitive Landscape

The global matcha market is extremely competitive, with the presence of several well-established market players, many of whom are expected to account for a large share in the overall market, in the coming years.

Collaboration with other market players could help well-established matcha market players expand their market presence and increase their revenue shares.

In August 2021, Ito En and Taiyo signed a collaborative agreement to provide good quality match to the food and beverages manufacturers in North America.

The smaller players will seek funding from private investors, which could help them in their long-term growth.

Some of the leading players in the global matcha market include Midori Spring Ceremonial Emerald, Encha Matcha, MatchaDNA, Zen Spirit, and Kenko Tea.

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Matcha Market - Regional Assessment

The global matcha market is classified into five regions, namely, North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.

Asia Pacific is expected to be the dominant region in the global matcha market in the coming years owing to rising product demand in ice creams, macaroons, and tea cakes production in countries such as India.

North America is expected to offer lucrative growth opportunities for the global matcha market in future because of the high availability of matcha-based products in countries such as US and Canada.

Europe is anticipated to witness moderate growth in the overall matcha market in the years ahead, owing to the presence of fewer established market players in countries such as Italy and Germany.

Other parts of the world such as Latin America and Middle East and Africa are expected to witness sluggish growth in the global matcha market, in the coming years owing to lack of presence of well-established market players in countries belonging to both the regions.

Disclaimer: This ongoing market research study is a meticulously planned activity where a broad array of factors and aspects that shape the marketing environment and industry are taken into account. However, keeping in mind the constantly changing nature of business dynamics and changing strategic intents, we are always actively making iterations and modifications in our approaches. As always, we are ready to tailor our insights and guidance to suit your requirements. Engage with us to know what more is there for your CXOs.

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