Mashed Potatoes Market

Global Mashed Potatoes Market: Overview

The mash, commonly known as mashed potatoes, is a meal made by mashing boiling potatoes. Other components used in the recipe include pepper, butter, salt, and milk. Mashed potatoes are typically served as a side dish to accompany meat or vegetables. Mashed potatoes are mostly used as a filling for other meals such as dumplings and gnocchi; in this instance, the potatoes can be baked or boiled, and dairy or spice can be added or not. In the British Isles, mashed potato is commonly presented with sausages, and the dish is known as mash and bangers. Shepherd's and cottage pies, colcannon, dumplings, potato pancakes, potato croquettes, pierogi, and gnocchi are just a few of the meals that may be made using mashed potatoes. Increasing popularity of mashed potatoes is likely to support growth of the global mashed potatoes market in the years to come.

Transparency Market Research offers a comprehensive understanding of the global mashed potatoes market through this report. It offers well-researched data on various facets of the market to offer valuable business input for profit generation.

Global Mashed Potatoes Market: Notable Developments

McCain Foods, the world's largest producer of potato delicacies and frozen French fries, announced in May 2019 that it has acquired 70% of Sérya, a Brazilian food firm that specializes in pre-formed potato specialty products. McCain continues to reinforce its expansion plans in the Brazil market with this acquisition.

The noted players that are operational in the global mashed potatoes market are Pineland Farms Potato Company, Simply Potatoes, Continental AG, Hungry Jack Potatoes, McCain Foods Limited, and Agristo NV.

Global Mashed Potatoes Market: Key Trends

Below-mentioned market trends and opportunities mark the global mashed potatoes market:

Mashed Potatoes are Increasingly Being Used as Raw Material and Food Ingredient in the Food Sector

The demand for mashed potatoes is driven by factors on both the demand and supply sides. In terms of demand, customers want food items that are easy to eat, have a superior taste and flavor, and can also fulfill their appetite. Mashed potatoes have all of the features that make people want to buy them. On the other hand, food producers are promoting the supply of mashed potatoes in the market as a food ingredient and raw material for the food industry. This encourages both customers and food producers to include mashed items on their menus, which is likely to work in favor of the global mashed potatoes market in the near future.

Flavorful taste, ready-to-eat food items, and increasing desire for natural and organic food items are some of the major trends currently prevalent in the global mashed potatoes market. Furthermore, mashed potatoes are gaining popularity as a result of increased demand from health-conscious clients. Companies are now marketing healthy mashed potatoes that are minimal in salt, fat-free, and cholesterol-free, which is likely to drive demand in the global mashed potatoes market in the years to come.

Global Mashed Potatoes Market: Geographical Analysis

The Europe market is likely to dominate the mashed potato market over the forecast period, from 2021 to 2031. The fact that the territory produces the most mashed potatoes and also that mashed potatoes are devoured on a big scale by the people corroborate this supremacy.  Latin America and  North America are the regions that are embracing the trend. The market for mashed potatoes is likely to develop quickly in the next years, thanks to increased demand from the culinary industry. Europe is the world's leading mash potato producer. However, in terms of demand, the US and Europe account for the majority of demand on a large scale in the global mashed potatoes market.

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