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Global Mashed Potatoes Market: Overview

The mash, commonly known as mashed potatoes, is a meal made by mashing boiling potatoes. Other components used in the recipe include pepper, butter, salt, and milk. Mashed potatoes are typically served as a side dish to accompany meat or vegetables. Mashed potatoes are mostly used as a filling for other meals such as dumplings and gnocchi; in this instance, the potatoes can be baked or boiled, and dairy or spice can be added or not. In the British Isles, mashed potato is commonly presented with sausages, and the dish is known as mash and bangers. Shepherd's and cottage pies, colcannon, dumplings, potato pancakes, potato croquettes, pierogi, and gnocchi are just a few of the meals that may be made using mashed potatoes. Increasing popularity of mashed potatoes is likely to support growth of the global mashed potatoes market in the years to come.

Transparency Market Research offers a comprehensive understanding of the global mashed potatoes market through this report. It offers well-researched data on various facets of the market to offer valuable business input for profit generation.

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Global Mashed Potatoes Market: Notable Developments

McCain Foods, the world's largest producer of potato delicacies and frozen French fries, announced in May 2019 that it has acquired 70% of Sérya, a Brazilian food firm that specializes in pre-formed potato specialty products. McCain continues to reinforce its expansion plans in the Brazil market with this acquisition.

The noted players that are operational in the global mashed potatoes market are Pineland Farms Potato Company, Simply Potatoes, Continental AG, Hungry Jack Potatoes, McCain Foods Limited, and Agristo NV.

Global Mashed Potatoes Market: Key Trends

Below-mentioned market trends and opportunities mark the global mashed potatoes market:

Mashed Potatoes are Increasingly Being Used as Raw Material and Food Ingredient in the Food Sector

The demand for mashed potatoes is driven by factors on both the demand and supply sides. In terms of demand, customers want food items that are easy to eat, have a superior taste and flavor, and can also fulfill their appetite. Mashed potatoes have all of the features that make people want to buy them. On the other hand, food producers are promoting the supply of mashed potatoes in the market as a food ingredient and raw material for the food industry. This encourages both customers and food producers to include mashed items on their menus, which is likely to work in favor of the global mashed potatoes market in the near future.

Flavorful taste, ready-to-eat food items, and increasing desire for natural and organic food items are some of the major trends currently prevalent in the global mashed potatoes market. Furthermore, mashed potatoes are gaining popularity as a result of increased demand from health-conscious clients. Companies are now marketing healthy mashed potatoes that are minimal in salt, fat-free, and cholesterol-free, which is likely to drive demand in the global mashed potatoes market in the years to come.

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Global Mashed Potatoes Market: Geographical Analysis

The Europe market is likely to dominate the mashed potato market over the forecast period, from 2021 to 2031. The fact that the territory produces the most mashed potatoes and also that mashed potatoes are devoured on a big scale by the people corroborate this supremacy.  Latin America and  North America are the regions that are embracing the trend. The market for mashed potatoes is likely to develop quickly in the next years, thanks to increased demand from the culinary industry. Europe is the world's leading mash potato producer. However, in terms of demand, the US and Europe account for the majority of demand on a large scale in the global mashed potatoes market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Mashed Potatoes Market