Introduction:

Marula tree (Sclerocarya birrea) is a member of Anacardiaceae family which also include cashew (in the type genus Anacardium), mango, poison ivy, sumac, smoke tree and others.   Marula Oil can be extracted  from the kernels (nuts) of the fruits of the Marula trees. Marula is a medium sized dioecious tree which is mostly grown across the miombo woodlands of Southern Africa, the Sudano-Sahelian range of West Africa, and Madagascar. Marula oil can be extracted either from the seed of the marula fruit or from the nut's hard shell and is traditionally used across several industries including, food industry and cosmetics industry. Marula oil is clear, light yellow color which is a healthy alternative to available saturated oil due to its high minerals and protein content. Apart from this marula oil is widely used across beauty and personal care applications wherin in it is considered as ‘Miracle oil’ in the cosmetic industry.  The global marula oil market is expected to witness significant growth in value terms over the forecast period mainly attributed to its increasing application in food and cosmetic industry.

Marula Oil Market Segmentation

Marula oil is segmented on the basis of area of source, end use, sales channel and region. On the basis of source, the global marula soil is segmented into, seed and nutshell. The oil is extracted using the process called as decortications. Marula oil is widely used due to its high nutritional value. By end use the global the marula oil market is segmented into Industrial, commercial and household.  The industrial segment is further sub-segmented into food and beverages industry, cosmetic industry, and others. In food industry marula oil is mainly used as a cooking oil and in flavoring. In food industry refined marula oil is regarded among ‘new’ oils for its high nutritional value, heat resistance and stability. Marula oil is known to contain approximately 28% of protein and is widely used in baking industry. The food industry segment is further sub-segmented into, bakery industry, confectionary, sauces and other segments. The commercial segment is further sub-segmented into, hotels, restaurants and cafes (HoReCa) and institutional foods segments. In household the Maula oil is widely used as cooking oil across the globe.

On the basis of sales channel marula oil is segmented into direct and indirect sales channels. Indirect sales channel is further sub-segmented into, hypermarkets/supermarkets, convenience stores, specialty stores, online retail and other retail formats. The major share of revenue being driven by the hypermarkets/supermarkets segment, the online retail is expected to attain significant shares in the overall garlic market over the forecast period.

On the basis of region the global Marula Oil market is segmented into, North America, Latin America, Europe, Asia Pacific and Middle East and Africa. Marula oil is widely used in cosmetic application across the globe due to its mild anti-bacterial properties. The oil improves skin hydration and smoothness, soothes redness, swelling and redness of the skin. Marula oil is very important part of people’s diet in South Africa where it is traditionally consumed as a cooking oil thus creating market revenue potential across the country. Apart from this the oil is also used on a large scale basis across countries such as  U.K., U.S., France, Italy and others which is contributing towards its escalated revenues over the forecast period.

Marula Oil Market Global Market Trends and Market Drivers:

The growth of marula oil market across the globe is expected to witness significant growth during the forecast period owing to its popularity as an important ingredient in skin and hair care application. Marula oil naturally softens, nourishes and revitalizes skin. An increasing number of manufacturers are launching marula oil in the beauty and personal care space which is expected to boost the sales prospects of the overall market for marula oil over the forecast period. The market for Marula Oil is expected to witness steady gains in its revenues attributed to its widespread use in food and cosmetic industry.

Marula Oil Market Key Players:

Variety of Marula Oils have been introduced by the manufacturers and some of the global market players manufacturing Marula Natural Products (Pty) Ltd, Metiista, AFRICAN BOTANICS, Lonza Group, Natural Sourcing, LLC, ROK Stars PLC, ACURE ORGANICS and others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Marula Oil Market