Global Marketing Automation Market: Introduction

Marketing automation is a technology that manages marketing processes and multifunctional campaigns across multiple channels, automatically. It enables customer targeting through automated messages across email, web, social, and text mediums. Messages are sent automatically, according to sets of instructions called workflows.

Marketing and sales departments majorly use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency.

Are you a start-up willing to make it big in the business? Grab an exclusive PDF sample of this report

Global Marketing Automation Market – Dynamics

Scope for Public Relations via Digital Platforms

The scope of digital media and digital platforms has increased across the globe. The need for public relations via digital platforms is increasing exponentially. Demand for a platform that can easily communicate, generate leads, and advertise products has increased with the rising number of social media users and smartphone users. This has resulted in increasing adoption of marketing automation software which could help the sales and marketing department to easily communicate with the customers as well as maintain the efficiency in communication

Improves Operational Efficiency

Marketing automation has reportedly increased the efficiency of companies with respect to spending on advertisements. Earlier, the cost of lead generation, communication, and campaigning was comparatively high, which restricted companies from investing more on advertising. But, the ROI with respect to investment has increased with marketing automation. Adoption by SMEs and startups to advertise their products via advance digital technology has also increased, which is driving the growth of the marketing automation market.

Lack of Professional Expertise with Regards to Digital Advertising Platforms

The number of professional experts in digital content management and with the skill set to manage marketing automation is comparatively less. The level of HDI is low majorly in Asia Pacific and South America compared to other regions. Therefore, the number of skilled and professional workers is low in these regions. Lack of awareness and low HDI is restricting the growth of the marketing automation market.

North America Expected to Dominate the Global Marketing Automation Market

In terms of region, the global marketing automation market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is expected to dominate the global marketing automation market during the forecast period, due to strong digital infrastructure specifically in the field of advertising.

COVID-19 Impact on the Global Marketing Automation Market

It is estimated that the lock down period in many countries across the globe due to the outbreak of COVID-19 has positively impacted growth of the number of social media users and online users. With this, the scope of digital campaigning, broadcasting, and advertising has also increased and it is expected that increasing number of social media users would positively impact the growth of the marketing automation market.

Are you a start-up willing to make it big in the business? Grab an exclusive PDF Brochure of this report                          

Global Marketing Automation Market – Competitive Landscape

  • In December 2019, ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the launch of Workflows. It is the company’s first data automation tool that streamlines sales and marketing activity and effectiveness by enabling customers to deliver the right message, at the right time, to the right audience.

Zoom Information Inc.

Established in 2000, Zoom Information Inc. provides an innovative suite of software tools with deep, high-quality data, to transform and enable modern sales teams and go-to-market organizations. Zoom Information Inc. was acquired by DiscoverOrg in February 2019. The ZoomInfo platform offers best-in-class technology paired with unrivaled data coverage, accuracy, and depth of contacts, companies, and opportunities essential to empower sales, marketing, and recruiting professionals to hit their numbers.

Global Marketing Automation Market: Segmentation

The global marketing automation market can be segmented based on:

  • Enterprise Size
  • Industry
  • Region

Global Marketing Automation Market, by Enterprise Size

Based on enterprise size, the global marketing automation market can be divided into:

  • Small & Medium Enterprises
  • Large Enterprises

Global Marketing Automation Market, by Industry

Based on Industry, the global marketing automation market can be divided into:

  • Banking, Financial Services & Insurance
  • Telecom & Information Technology (IT)
  • Manufacturing
  • Construction
  • Wholesale Distribution
  • Non-profit Organizations
  • Chemicals
  • Food and Beverage
  • Retail
  • Others (Hospitality, Government, and Public Sector, etc.)

Regional Analysis of the Global Marketing Automation Market:

  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Russia
    • Italy
    • Spain
    • Nordics
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Singapore
    • Malaysia
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market

Note:Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Marketing Automation Market

Pre Book