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Published Date: 2017-11-02Number of Pages: 170

Marketing Analytics Market (Component - Software Platform, Professional Service, and Managed Service; Deployment - SaaS and On-Premise; Application - Social Media, Content Optimization, Campaign Management, and Email Marketing Management; Industry - Retail & Consumer Goods, Healthcare, BFSI, Travel & Hospitality, Automotive, and Telecommunication) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2022

Global Marketing Analytics Market: Snapshot

The global marketing analytics market is gaining from the unprecedented benefits of marketing analytics that marketers leverage to evaluate the outcome of their efforts. Marketing analytics not only help marketers comprehend lead generation and sales analytics, it also provides valuable insights about customer preferences and trends. Moreover, marketing analytics solutions enable marketers to oversee online marketing campaigns and evaluate their respective success outcomes, which helps them to allocate money for the most successful campaigns.

Marketing analytics involves measuring, analyzing, managing, and controlling the performance of a marketing campaign in order to maximize the effectiveness of a campaign and optimize return on investment (ROI). Marketing analytics solutions are also used by marketing managers to plan and execute marketing activities based on analytics obtained for need for enhanced content sharing and enhanced customer involvement on social media channels. 

A report by Transparency Market Research (TMR), forecasts the global marketing analytics market to be evaluated at US$2,109.6 mn in 2017. Expanding at a pace of 14.3% CAGR for the 2017-2022 forecast period, the market is estimated to be worth US$4,108.2 mn by the end of 2022. 

Global Marketing Analytics Market

Software Platform Component Segment to Outshine amongst all 

The worldwide market for marketing analytics is broadly assessed on the basis of component, deployment, industry, application, and region. Depending upon component, the segments into which the global marketing analytics market is divided are software platform, professional service, and managed service. Of them, software platform is the leading segment which is anticipated to account for a revenue contribution of US$1,036.1 mn in 2017 to represent 49.1% of the market in the same year. Expanding at a CAGR of 15.2% over the 2017-2022 forecast period, the software platform segment is expected to become worth US$2,100.7 mn vis-à-vis revenue by the end of 2022; the software platform segment will thus represent 51.1% of the market in 2022. The annual growth of the segment is pegged at US$212.9 mn over the 2017-2022 period, which is greater than the absolute growth displayed by all other component segments.

Based on deployment, the segments into which the global marketing analytics market is divided are SaaS and on-premise. Depending on application, social media, content optimization, campaign management, email marketing, and others are the segments into which the marketing analytics market is divided.

In terms of industry, retail and consumer goods, healthcare, BFSI, travel and hospitality, automotive, telecommunication, and others are the segments of this market.

North America to Continue to hold Supremacy through 2022

The key regional markets for marketing analytics are North America, Europe, Latin America, Asia Pacific except Japan, Japan, the Middle East and Africa. Among them, North America is anticipated to dominate the global market analytics market vis-à-vis revenue and the trend is anticipated to continue over the forecast period. The region is estimated to display the leading 17.1% CAGR over the 2017-2022 forecast period.

The growth of North America marketing analytics market is mainly because of increasing adoption of advanced business analytics techniques, which is a transformation from traditional techniques for analyzing business data. Enterprises heavily rely on social media channels to obtain insights about customer preferences and trends. Increasing adoption of cloud, growth of advanced analytics, emergence of Internet-of-Things based technologies, and adoption of data-driven decision making practices are some other factors that are stoking growth of North America marketing analytics market.

Europe marketing analytics market is anticipated to account for 27.6% of the overall market in in 2017 in terms of revenue. The region is expected to lose 284 basis points (BPS) in its market share between 2017 and 2022.

Leading companies in the global marketing analytics market include Tableau Software, GoodData, Google Inc., Adobe Systems, Salesforce, Neustar, IBM Corporation, Oracle Corporation, Pega-Systems, and Teradata Corporation.

Global Marketing Analytics Market: Overview

The report on the global marketing analytics market examines growth trends, technological advances, and competitive landscape that will determine the growth trajectory of the said market from 2017 to 2022. Data for 2016 is provided as historical information. It also looks into key growth drivers, restraints, and opportunities that are expected to influence the market’s growth over the 2017-2022 forecast period. The report provides a holistic view to present market growth in terms of revenue (in US$ Mn) and volume (in kilo tons) over the report’s forecast period.

The report’s overview section discusses current market dynamics based on which future growth trends, key market indicators are presented. Key market indicators that have been discussed in the report include factors that are likely to alter the market’s growth scenario over the course of the forecast period. These indicators are useful to understand the market’s position at any given time over the course of the forecast period. This is followed by an attractive analysis and revenue projections of key market segments during the forecast period. This will help readers to obtain insights about the most lucrative segments. Besides this, the report comprises an overview of various growth strategies adopted by leading players in the global marketing analytics market.

According to a report by Transparency Market Research, the global marketing analytics market is likely to clock a robust 14.3% CAGR for the 2017-2022 forecast period. At this pace, the market is estimated to be valued at US$2,109.6 mn in 2016 and further reach a valuation of US$4,108.2 mn by 2022 end.

Global Marketing Analytics Market: Market Dynamics

The analysis of the global marketing analytics market presented herein is obtained as a result of an extensive research phase followed by inputs received from industry experts. The estimates presented herein take into consideration social, economic, and technological growth indices coupled with current market dynamics that will influence growth of the marketing analytics market during the forecast period.

In addition, the report comprises growth trend of each key segment along with growth strategies of key companies that will help them attain competitive gains. Also, the report provides insights about key growth trends and their impact on the market. This is followed by a comprehensive value chain analysis for the marketing analytics market. It entails various participants in the demand supply logistics which comprises raw material suppliers and distribution channels in the value chain in this market.

Global Marketing Analytics Market: Market Segmentation

The report studies the global marketing analytics market on the basis of component, deployment, application, industry, and region. The segments of the market based on component are software platform, professional service, and managed service. On the basis of deployment, the market is segmented into SaaS and on-premise. By application, the segments into which the global marketing analytics market is divided are social media, content optimization, campaign management, email marketing management, and other application.

In terms of industry, the segments of the market are retail and consumer goods, healthcare, BFSI, travel and hospitality, automotive, telecommunication, and others. Each of the key segment is analyzed at length in this report and valuable insights at macro and micro levels.

Global Marketing Analytics Market: Competitive Analysis

The report examines the competitive landscape of the global marketing analytics market providing details of the current competitive hierarchy and how it is expected to change over the forecast period.

Tableau Software, GoodData, Google Inc. Adobe Systems, Salesforce, Neustar, IBM Corporation, Oracle Corporation, Pega-Systems, and Teradata Corporation are the key companies operating in the global marketing analytics market that have been profiled in this report.


 
 
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