Marketing Analytics Market
Marketing Analytics Market (Component - Software Platform, Professional Service, and Managed Service; Deployment - SaaS and On-Premise; Application - Social Media, Content Optimization, Campaign Management, and Email Marketing Management; Industry - Retail & Consumer Goods, Healthcare, BFSI, Travel & Hospitality, Automotive, and Telecommunication) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2022
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Global Marketing Analytics Market: Snapshot
Marketing analytics helps marketers to gauge the success of their marketing activities through various processes and technologies. This is made possible by measuring the performance of a particular marketing initiative. For instance, is blogging more effective for a particular company, or is it engagement through social media or via channel communications that can ensure the best results? Marketing analytics apprise the marketers about the performance of the marketing programs they are implementing.
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The global marketing analytics market is gaining from the unprecedented benefits of marketing analytics that marketers leverage to evaluate the outcome of their efforts. Marketing analytics not only help marketers comprehend lead generation and sales analytics, it also provides valuable insights about customer preferences and trends. Moreover, marketing analytics solutions enable marketers to oversee online marketing campaigns and evaluate their respective success outcomes, which helps them to allocate money for the most successful campaigns.
Marketing analytics involves measuring, analyzing, managing, and controlling the performance of a marketing campaign in order to maximize the effectiveness of a campaign and optimize return on investment (ROI). Marketing analytics solutions are also used by marketing managers to plan and execute marketing activities based on analytics obtained for need for enhanced content sharing and enhanced customer involvement on social media channels.
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A report by Transparency Market Research (TMR), forecasts the global marketing analytics market to be evaluated at US$ 2,703.6 Mn in 2019. Expanding at a pace of 15.2% CAGR for the 2020-2022 forecast period, the market is estimated to be worth US$ 4,108.2 Mn by the end of 2022.
Software Platform Component Segment to Outshine Amongst All
The worldwide market for marketing analytics is broadly assessed on the basis of component, deployment, industry, application, and region. Based on component, the segments into which the global marketing analytics market is divided are software platform, professional service, and managed service. Of them, software platform is the leading segment which is anticipated to account for a revenue contribution of US$ 1,369.4 Mn in 2019 to represent 50.7% of the market in the same year. Expanding at a CAGR of 15.3% over the 2020-2022 forecast period, the software platform segment is expected to become worth US$ 2,100.7 Mn vis-à-vis revenue by the end of 2022; the software platform segment will thus represent 51.1% of the market in 2022. The annual growth of the segment is pegged at US$ 212.9 Mn over the 2017-2022 period, which is greater than the absolute growth displayed by all other component segments.
Based on deployment, the segments into which the global marketing analytics market is divided are SaaS and on-premise. Depending on application, social media, content optimization, campaign management, email marketing, and others are the segments into which the marketing analytics market is divided.
In terms of industry, retail and consumer goods, healthcare, BFSI, travel and hospitality, automotive, telecommunication, and others are the segments of this market.
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North America to Continue to hold Supremacy through 2022
The key regional markets for marketing analytics are North America, Europe, Latin America, Asia Pacific except Japan, Japan, the Middle East and Africa. Among them, North America is anticipated to dominate the global market analytics market vis-à-vis revenue and the trend is anticipated to continue over the forecast period. The region is estimated to display the leading 18.5% CAGR over the 2020-2022 forecast period.
The growth of North America marketing analytics market is mainly because of increasing adoption of advanced business analytics techniques, which is a transformation from traditional techniques for analyzing business data. Enterprises heavily rely on social media channels to obtain insights about customer preferences and trends. Increasing adoption of cloud, growth of advanced analytics, emergence of Internet-of-Things based technologies, and adoption of data-driven decision making practices are some other factors that are stoking growth of North America marketing analytics market.
Europe marketing analytics market is anticipated to account for 26.8% of the overall market in in 2019 in terms of revenue. The region is expected to grow by 71.4% in its market share between 2019 and 2022.
Leading companies in the global marketing analytics market include
- Tableau Software
- Google Inc
- Adobe Systems
- IBM Corporation
- Oracle Corporation
- Teradata Corporation.
Global Marketing Analytics Market: Overview
The report on the global marketing analytics market examines growth trends, technological advances, and competitive landscape that will determine the growth trajectory of the said market from 2017 to 2022. Data for 2016, 2017, and 2018 has been provided as historical information. It also looks into key growth drivers, restraints, and opportunities that are expected to influence the market’s growth over the 2020-2022 forecast period. The report provides a holistic view to present market growth in terms of revenue (in US$ Mn) over the report’s forecast period.
The report’s overview section discusses current market dynamics based on which future growth trends, key market indicators are presented. Key market indicators that have been discussed in the report include factors that are likely to alter the market’s growth scenario over the course of the forecast period. These indicators are useful to understand the market’s position at any given time over the course of the forecast period. This is followed by an attractive analysis and revenue projections of key market segments during the forecast period. This will help readers to obtain insights about the most lucrative segments. Besides this, the report comprises an overview of various growth strategies adopted by leading players in the global marketing analytics market.
According to a report by Transparency Market Research, the global marketing analytics market is likely to clock a robust 15.2% CAGR for the 2020-2022 forecast period. At this pace, the market is estimated to be valued at US$ 2,703.6 Mn in 2019 and further reach a valuation of US$ 4,108.2 Mn by 2022 end.
Key Questions Answered in TMR’s Report on the Marketing Analytics Market
The report provides detailed information about the marketing analytics market on the basis of comprehensive research on various factors that play a key role in accelerating the growth potential of the market. Information mentioned in the report answers path-breaking questions for companies that are currently functioning in the market and are looking for innovative ways to create a unique benchmark in the marketing analytics market, so as to help them make successful strategies and take target-driven decisions.
- Which regions will continue to remain the most profitable regional markets for marketing analytics market players?
- Which factors will induce a change in the demand for marketing analytics during the assessment period?
- How will changing trends impact the marketing analytics market?
- How can market players capture low-hanging opportunities in the marketing analytics market in developed regions?
- Which companies are leading the marketing analytics market?
- What are the winning strategies of stakeholders in the marketing analytics market to upscale their position in this landscape?
- What will be the Y-o-Y growth of the marketing analytics market between 2019 and 2027?
- What are the winning imperatives of market frontrunners in the marketing analytics market?
- What are the major advancements witnessed in the marketing analytics market?
Global Marketing Analytics Market: Market Dynamics
The report offers intricate dynamics about the different aspects of the marketing analytics market that aids companies operating in the market in formulating strategic development decisions. The analysis of the global marketing analytics market presented herein is obtained as a result of an extensive research phase followed by inputs received from industry experts. The estimates presented herein take into consideration social, economic, and technological growth indices coupled with current market dynamics that will influence growth of the marketing analytics market during the forecast period.
In addition, the report comprises growth trend of each key segment along with growth strategies of key companies that will help them attain competitive gains. Also, the report provides insights about key growth trends and their impact on the market. This is followed by a comprehensive value chain analysis for the marketing analytics market. It entails various participants in the demand supply logistics which comprises raw material suppliers and distribution channels in the value chain in this market.
Global Marketing Analytics Market: Market Segmentation
The report studies the global marketing analytics market on the basis of component, deployment, application, industry, and region. The segments of the market based on component are software platform, professional service, and managed service. On the basis of deployment, the market is segmented into SaaS and on-premise. By application, the segments into which the global marketing analytics market is divided are social media, content optimization, campaign management, email marketing management, and other application.
In terms of industry, the segments of the market are retail and consumer goods, healthcare, BFSI, travel and hospitality, automotive, telecommunication, and others. Each of the key segment is analyzed at length in this report and valuable insights at macro and micro levels.
Global Marketing Analytics Market: Competitive Analysis
The report examines the competitive landscape of the global marketing analytics market providing details of the current competitive hierarchy and how it is expected to change over the forecast period.
Tableau Software, GoodData, Google Inc. Adobe Systems, Salesforce, Neustar, IBM Corporation, Oracle Corporation, Pega-Systems, and Teradata Corporation are the key companies operating in the global marketing analytics market that have been profiled in this report.