Mangosteen is one of the most sought after, rare fruits in the world. Mangosteen is a tropical tree whose scientific name of this fruit is Garcinia mangostana. The mangosteen is recorded to have originated in Indonesia and currently is grown in many areas in Southeast Asia such as Thailand, Philippines, Malaysia, Sri Lanka, and India, as well as some parts of Africa. The mangosteen, at very low temperatures of below 0 °C can die. This explains it being unfamiliar to the rest of the continents where the standard climate is cold.  Natives in these regions refer mangosteen as the fruit of the gods or the queen of fruits because of its exclusivity. The mangosteen fruit is glossy, round, purple and is capped with a light green calyx which holds it in place on the stem. The outer peel or skin of the fruit is rubbery and thick. On the inside, these fruits are sweet, white-colored, segmented just like an orange and contains a number of seeds. Only the inner soft flesh is edible. The natural ingredient market is also showing healthy growth hence, the mangosteen market which is fragment of this is expected to flourish in coming years.        

SEGMENTATION:-

The global mangosteen market can be segmented on the basis of form, application and end use. Mangosteen market can be segmented on the basis of form which includes solid, powder, gel, liquid concentrate, and paste.  Mangosteen market can be segmented on the basis on the basis of application, which includes food & beverages, nutraceuticals, pharmaceuticals and cosmetics. Amongst all the applications, nutraceutical and cosmetics have reached a remarkable peak.  Mangosteen market can be segmented on the basis of end-use which includes retail and industrial. Retail channel is further sub-segmented as hypermarket/supermarket, retail store, online retailing, convenience store, and specialty store.

 GLOBAL MARKET DRIVERS AND RESTRAINTS:-

The mangosteen is associated with a number of medical properties such as regulating blood pressure and heart rate, preventing inflammation, improving digestion, treating acne and other skin diseases, maintaining a healthy weight, strengthening the immune system and others which can be attributed to the presence of xanthones, potassium, complex vitamins, proteins and a number of other vital nutrients. New studies have shown a positive output of the natural ingredients in nutraceutical sector and hence a major demand from the mangosteen market can be expected. The mangosteen market is at a nascent stage and has significant potential to grow in the near future which can be attributed to the manifold properties of mangosteen.

Although the global market of exotic mangosteen fruit has numerous key driving factors, the one prime restraint is the short shelf life of mangosteen on the backdrop of which most retailers require overnight shipping. This results to be very expensive to the end users.

Higher volume of mangosteen products are sold online as compared to that of specialty stores or convenience stores  owing to the increasing trend of the internet of things, increasing number of users using smart or connected devices, and also due to the convenience of purchasing products at the touch of the screen.

REGIONAL OUTLOOK:-

The global mangosteen market is currently localized in the South Asia region. Due to the short shelf life of the mangosteen fruit, it must be consumed at the earliest possible. The mangosteen fruit has legally started to be traded in the U.S since a decade but still hasn’t reached to its peak. Although, due to the its vast medicinal properties, the global mangosteen market is expected to grow and has promising potential.  

KEY PLAYERS:- Some of the key players are  DBC, LLC, Nature's Sunshine Products, Inc. , Royalty Health, Genesis Today, Lakewood Juice Company, Vemma,  Mangosteen Dietary Supplements and others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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