Malted Milk Market – Introduction

Malted milk formulation includes whole milk powder, malted grain flour and other ingredients. Commercially, malted milk is available in a powdered form and is usually sold in a combination of different flavors. In addition to its consumption as malted milk, powdered form of malted milk finds extensive application in the food industry. In particular, bakery and snacks producers are prominent end-users of malted milk powders owing to its health benefits.

Application of malted milk in the food processing industry is also popular as it delivers a combination of sweetness and a creamy mouthfeel. Currently, malted milk marketplace is witnessing the introduction of flavored and innovative variants in attractive packaging solutions. While the malted milk market forecast seems optimistic, incidences of false health claims have significantly impacted the sales of malted milk products and are likely to influence the reputation of market players.

Malted Milk Market – Notable Developments

Some of the key players in the malted milk market are Imperial Malts Ltd., Muntons plc, Briess Malt & Ingredients, Insta Foods, SSP Pvt Limited, Family Cereal Sdn. Bhd., Nestlé S.A., Food & Biotech Engineers India Private Limited and King Arthur Flour Company, Inc.

  • In February 2019, Horlicks, a hot beverage brand launched the company’s original malted milk in a pod format with an aim to meet evolving consumer demand.
  • In March 2019, Nestle Thailand launched new MILO No Sucrose Chocolate malt-based ready-to-drink product.
  • In January 2019, Full Sail Brewing launched Malted Milkshake-Style IPA in the packaging of six bottles, each of 12 ounces.
  • In 2017, Nestle S.A. expanded its product portfolio of malted milk with the introduction of ready-to-drink malted milk in India under the brand Milo through its Indian subsidiary.

Malted Milk Market Dynamics

A Combination of Chocolate and Malt to Flourish in Malted Milk Market

While demand for flavored milk has spurred over the past decade, a similar trend can be witnessed in the malted milk landscape. Chocolate remains the most popular flavor among consumers and the combination of chocolate and malt is highly embraced not only in the field of malted milk but also in snacks such as biscuits. As manufacturers continue to accommodate evolving consumer demand, the malted milk marketplace is witnessing the introduction of different flavored malted milk products especially a combination of chocolate flavored malted milk.

Buoyancy in Health Drinks Industry Alludes at Profitability for Malted Milk Market Players

Consumers are becoming conscious about their purchase owing to extreme penetration of the health and wellness trend. In addition to focusing on health labels, health drink producers are also emphasizing on the natural origin of the ingredients used in their product. These activities are driving sales in the health drinks market. As malted milk is also categorized under health drinks, malted milk market players are likely to observe profitability in the coming years.

Increasing Consumption of Snacks to Fuel Malted Milk Market Growth

Across the globe, urbanization and industrialization have significantly impacted the meal consumption patterns and snacking routines of consumers. As consumers are becoming time-pressed, preference for bite-sized snacks has increased significantly. Well aware of these demand trends, packaged snacks manufacturers are focusing on expanding their portfolio of bite-sized snacks which include malted milk powder. Innovations by manufacturers have led to the introduction of malted milk powder cookies and other baked products. As malted milk occupies an important position in the healthy snacks landscape, changing consumer lifestyle combined with the increased snacks production is likely to fuel the growth of malted milk market during the forecast period.

Malted Milk Market – Regional Outlook

Despite its origin in North America and Western Europe, demand for malted milk has grown significantly in the Asia Pacific region. In the countries of Asia Pacific, a growing focus on health consciousness is the major driver for the growth of malted milk market. Demand for malted milk has witnessed a prominent rise over the past half a decade on the backdrop of rising disposable income combined with a significant population of millennial. Well aware of this, leading brands in the malted milk market are engaged in expansion of their footprints in Southeast Asian countries.

Malted Milk Market – Segmentation

The malted milk market is segmented on the basis of source, packaging, end use and distribution channel.

Based on source, the malted milk market is segmented into,

  • Wheat
  • Barley
  • Others

By end users, the malted milk market is segmented into,

  • Food industry
    • Dairy
    • Snacks
    • Bakery
    • Confectionery
    • Dietary supplements
    • Milkshakes & Smoothies
    • Others
  • Retail

Based on packaging, the malted milk market is segmented into,

  • Tins
  • Jars
  • Carton packs
  • Others

Based on distribution channel, the malted milk market is segmented into,

  • Indirect
    • Specialty stores
    • Convenience stores
    • Online retailers
    • Discount stores
    • Hypermarket/supermarket
    • Others
  • Direct

Associated Keywords

  • Malted food drinks
  • Malt-based beverages
  • Malted milk powder
  • Health drink market
  • Malted milk tablets

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Malted Milk Market

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