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Malnutrition is a medical abnormal condition, which is characterized by lack of, or excess of, or imbalanced proportion of nutrients in food intake. Malnutrition is a physiological state, in which the nutrients (present in the food) are either not properly absorbed, or not utilized by body mechanism. Although, the term malnutrition includes both presence of limited or excessive nutrients in food; in most prominent cases, term malnutrition is used to represent the condition of lack of nutrients. Malnutrition includes the diet products, that contains very less calories and proteins. Moreover, lack of availability of food (especially for poor families) and presence of low quality food is also included in malnutrition. Malnutrition, if ignored, can be extended to cause starvation, which could be lethal. Although, the condition is mainly observed in financially and resource-wise poor countries, it has also been observed in highly developed countries and continents. 

The major cause of malnutrition include diseases and infections, poverty and food prices, dietary practices, limited agricultural productivity, natural and man-made disasters and others. Diseases and infections have played an important role in malnutrition condition. Various chronic diseases, such as cholera, chickengunea, gastroenteritis and others contributed the spread of malnutrition conditions across various regions of the world. Further, poverty and food pricing policies have contributed towards the enhancement of malnutrition conditions. For instance, in Bangladesh, owing to decreasing standard of socio-economic conditions, the food and other prices were highly increased, which made it unaffordable for poor people. The major organs that gets affected in malnutrition includes eyes, face (moon face), mouth, hair, teeth, skeleton, skin, neurological system, cardiovascular system and others. Malnutrition is one of the most important cause of children mortality across the world. According to Save the Children Report 2012, one in each four of the global children population is lethally malnourished. According to WHO, around six million children die due to malnutrition and associated diseases every year. 

The major portion of malnutrition management process includes provision of nutritious food at various stages. In the initial stages, the management of general symptoms of malnutrition is treated. These stages include treatment of hypoglycemia, hypothermia, dehydration, proper focus on feeding a child, infection prevention and treatment, identification and diagnosis of various other problems, such as, harmonic imbalance, vitamin deficiency, anemia and heart failure. To minimize the harmful impact of malnutrition, electrolyte balance and prevention of dehydration plays an important role. The ORS (Oral rehydration solution) contains essential electrolytes, such as, glucose, sodium, potassium, calcium, chloride, citrate, magnesium, zinc and copper. The next step is provision of supplementary diet food, which may include food with rich contents of proteins, vitamins, carbohydrates and fats. Usually food products, such as, vegetable oil, sugar, cereal flour, milk, vitamin and mineral mix and other products are being fed to a malnourished person. Further specific treatment includes treatment for infections that lead to malnutrition problems and enhancement of food tolerance (including milk tolerance) and thresholds of body. In the end stage of malnutrition management, the treatment comes to rehabilitation stage, in which, the person is rehabilitated on the basis of nutrition, emotional and physical stimulations, training sessions for parents to avoid recurring attacks of malnutrition and other parameters. 

Various governmental organizations and private NGOs are working on the prevention and treatment of malnutrition across the world. Some of the major organizations include World Health Organization (WHO), Action Against Hunger, Food4Africa, Food and Agriculture Organization of the United Nations, Heifer International and many others. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Malnutrition Management Market

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