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Global Male Colour Cosmetics Market: Overview

The trend of using cosmetics has gathered momentum amongst young and mid-aged men. Contrary to popular belief, the use of some of the male colour cosmetics is expected to supplant the usage of the same product in women. The growing inclination of men towards personal grooming and wellness has played a defining role in driving sales across the global male colour cosmetics market. There has been a steady rise in demand for male cosmetics over the past decade. However, with availability of several new cosmetic products for men, the demand graph is projected to escalate at an overarching pace. In this current scenario, the use of male colour cosmetics has become commonplace, especially in developed regions. This trend is fast gathering shape in other countries as well.

This review by Transparency Market Research (TMR) deep dives into the trends and dynamics in the men’s grooming and personal care sector. An analysis of the narratives around men’s wellness routines points to the growing demand for male colour cosmetics in these times. Most men have acceded to the narrative of following regular skincare routines, driving them to buy new and advanced cosmetic products. Besides, endorsement of male colour cosmetics by celebrities has also created positive narratives around male colour cosmetics. This review decodes and debunks several of the trends and tangled dynamics related to men’s grooming. 

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Global Male Colour Cosmetics Market: Competitive Landscape

Several vendors operating in the global male colour cosmetics market have been a victim of flak in the recent past. The primary reason behind the criticism was promotion of creams and cosmetics that give a fairer skin. The growing sensitivity of the masses towards subtly racial remarks and promotions caused a stir across the global cosmetics industry. Therefore, the vendors in the global male colour cosmetics market are now focusing on promoting products that give an even skin tone as against the ones that focus on fairer skin. This strategy is expected to work well in favour of the leading vendors operating in the global male colour cosmetics market.

Some of the leading vendors operating in the global male colour cosmetics market are L'Oréal, David Beckham, Axe, and Louis Vuitton.

Global Male Colour Cosmetics Market: Growth Drivers

The stigma associated with the use of skincare and grooming products by men is gradually diminishing. This has played an extremely vital role in the growth of the global male colour cosmetics market in recent times. Besides, positive marketing around men’s grooming products has also given a thrust to market sales. In this context, it is safe to assert that colour sticks and BB creams for men would soon become a part of departmental store shelves. Furthermore, the use of CC creams is also gathering momentum as even skin tones and complexions become a priority in men. Henceforth, the revenue index of the global male colour cosmetics market is projected to improve in the years to follow.

Focus of the masses on using organic and natural products also give a sound cue to the vendors operating in the global male colour cosmetics market. The demand for natural and organic products is a consequence of the popularity of narratives around cruel animal testing. Companies such as L’Oréal have come out to acknowledge the need for safer and humane practices of testing cosmetics. This has sent ripples across the global male colour cosmetics market.

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Male Colour Cosmetics Market

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