The trend of using cosmetics has gathered momentum amongst young and mid-aged men. Contrary to popular belief, the use of some of the male colour cosmetics is expected to supplant the usage of the same product in women. The growing inclination of men towards personal grooming and wellness has played a defining role in driving sales across the global male colour cosmetics market. There has been a steady rise in demand for male cosmetics over the past decade. However, with availability of several new cosmetic products for men, the demand graph is projected to escalate at an overarching pace. In this current scenario, the use of male colour cosmetics has become commonplace, especially in developed regions. This trend is fast gathering shape in other countries as well.
This review by Transparency Market Research (TMR) deep dives into the trends and dynamics in the men’s grooming and personal care sector. An analysis of the narratives around men’s wellness routines points to the growing demand for male colour cosmetics in these times. Most men have acceded to the narrative of following regular skincare routines, driving them to buy new and advanced cosmetic products. Besides, endorsement of male colour cosmetics by celebrities has also created positive narratives around male colour cosmetics. This review decodes and debunks several of the trends and tangled dynamics related to men’s grooming.
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Several vendors operating in the global male colour cosmetics market have been a victim of flak in the recent past. The primary reason behind the criticism was promotion of creams and cosmetics that give a fairer skin. The growing sensitivity of the masses towards subtly racial remarks and promotions caused a stir across the global cosmetics industry. Therefore, the vendors in the global male colour cosmetics market are now focusing on promoting products that give an even skin tone as against the ones that focus on fairer skin. This strategy is expected to work well in favour of the leading vendors operating in the global male colour cosmetics market.
Some of the leading vendors operating in the global male colour cosmetics market are L'Oréal, David Beckham, Axe, and Louis Vuitton.
The stigma associated with the use of skincare and grooming products by men is gradually diminishing. This has played an extremely vital role in the growth of the global male colour cosmetics market in recent times. Besides, positive marketing around men’s grooming products has also given a thrust to market sales. In this context, it is safe to assert that colour sticks and BB creams for men would soon become a part of departmental store shelves. Furthermore, the use of CC creams is also gathering momentum as even skin tones and complexions become a priority in men. Henceforth, the revenue index of the global male colour cosmetics market is projected to improve in the years to follow.
Focus of the masses on using organic and natural products also give a sound cue to the vendors operating in the global male colour cosmetics market. The demand for natural and organic products is a consequence of the popularity of narratives around cruel animal testing. Companies such as L’Oréal have come out to acknowledge the need for safer and humane practices of testing cosmetics. This has sent ripples across the global male colour cosmetics market.
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