Magnesium glycinate is a salt of glycine, which is also known as magnesium diglycinate or magnesium biglycinate. It is mostly sold as a dietary supplement in the market and contains 14.1% elemental magnesium, which is an essential mineral for the human body.
The magnesium glycinate usage as alpha amino acid is safe in present practices of dosages in cosmetics & personal care products. Magnesium glycinate can be utilized in antacid products for over the counter (OTC) human usage, which has been approved by the U.S. Food & Drug Administration in April, 2017. However, the high consumption of magnesium glycinate can cause side-effects such as gastrointestinal distress, diarrhea, and nausea. In the food industry, magnesium glycinate acts as a mineral rice source and is employed as a dietary essential supplement. In the pharmaceutical sector, it is used as enzymes, an oral cleanser, and for the treatment of diabetes.
The global market for magnesium glycinate can be segmented based on product type and application. Based on product type, the global market can be segregated into liquid, powder, and granules. Based on application, the market can be classified into nutraceuticals & pharmaceuticals, food additives, and personal care applications.
Magnesium glycinate is also available in Liquid form. Magnesium glycinate liquids are best-absorbed form in the human body and gentle on the stomach, as compared to powders and capsules, for bariatric surgery patients.
Consumption of dietary supplements is increasing among consumers due to rise in the adoption of healthy lifestyle and increase in consumer preference to get easier nutritional support. Interest in healthy aging, novel and convenient delivery forms, and the expansion of nutrition products are key factors driving the mineral supplement industry, which in turn is anticipated to drive the magnesium glycinate market. However, when this supplement is used in higher concentration or dose, it is likely to cause side effects such as nausea and vomiting and stomach pain, and can also prove fatal. This is estimated to increase the lack of trust about the product among consumers, which in turn is likely to restrain the magnesium glycinate market.
In terms of region, the global magnesium glycinate market can be segmented into Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Among these regions, the major countries that are largely contributing to global magnesium glycinate consumption are the U.S., Japan, Germany, India, and China. The factors that contribute to the expansion of the market in these countries is the increasing adoption of magnesium glycinate for a wide range of applications such as treatment of diabetes, osteoporosis, and usage as antidepressants in the pharmaceutical industry; magnesium glycinate as amino acid resource which are essential for manufacturing personal care products, and observed increasing trend of using magnesium glycinate as food additive in packed food products. All of these factors are aiding to expand the magnesium glycinate market during forecast period
Key players operating in the global magnesium glycinate market include AJINOMOTO, CLARIANT, BASF, SOLVAY, Novotech nutraceuticals, and Shijiazhuang Donghua Jinlong Chemical Co., Ltd.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
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Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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