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Magnesium Citrate Market: Outlook

Magnesium citrate is an important magnesium supplement which is a salt preparation of magnesium with citric acid. It is widely used in dietary supplements, pharmaceutical and food and beverages. In the food industry, magnesium citrate is growing in demand as a food additive in processed food and ready to drink beverages. Magnesium citrate is easily absorbed by the body when compared to other forms of magnesium. It is widely being used as a saline laxative in pharmaceuticals. Its demand as a laxative is rising as it helps in treating constipation, especially when dietary and behavioral changes have not been effective. After the consumption of magnesium citrate, it starts dissolving in the stomach and causes osmotic pressure. The change in osmotic pressure increases the inflow of water in intestinal walls which is absorbed by the stools, making it easier to pass and is eliminated. The higher doses of magnesium citrate are only used for medical reasons such as colonoscopy and are performed under proper guidance. With growing awareness about health concerns among consumers, the importance of magnesium in the diet is also raising. Magnesium citrate as a supplement is required in small amount in areas of bone health, digestive health, heart health, the realm of cognition and also improves mood. Magnesium citrate is anticipated to amass a lucrative valuation over the forecast period.

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Health Benefits Associated with Magnesium is Expected to Boost the Market

In a study published in the Journal of Gastroenterology and Hepatology, researchers noted that oral consumption of magnesium citrate is more effective at cleaning the colon and help facilitate a better colonoscopy. Research evidence also suggests that magnesium citrate is a viable option to augment magnesium levels when compared to other magnesium supplements as it is more soluble and bioavailable. Other than improving the bowel movements the magnesium citrate as a supplement is also useful for heart health, bone density, muscle control, blood pressure management, blood sugar regulation and others. Magnesium is an electrolyte and can improve the ability of the heart to pump blood, improving the brain function. A magnesium supplement is useful in arrhythmia or an abnormal heartbeat. High blood pressure increases the risk of heart diseases and stroke. Magnesium helps in lowering and maintaining the blood pressure as it dilates the arteries. Magnesium works with calcium to maintain bone health, as its deficiency increases the risk of developing osteoporosis. Without magnesium, the muscles will always stay in a state of contraction which will be painful and hamper the proper functioning and movement of muscles. Deficiency of magnesium will cause cramps, prolonged muscle soreness and muscle spasms. According to the World Journal of Diabetics, magnesium is beneficial for the people suffering from type 2 diabetes as it plays an important role in helping control your blood sugar levels.

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Magnesium Citrate Market: Segmentation

On the basis of product type, the magnesium citrate market has been segmented as-

  • Powder
  • Liquid
  • Tablet
  • Others (soft gels, capsules, etc.)

On the basis end user, the magnesium citrate market has been segmented as –

  • Dietary Supplement
  • Food and Beverage
  • Infant Nutrition
  • Nutraceuticals
  • Pharmaceuticals
  • Others (animal feed, etc.)

On the basis distribution channel, the magnesium citrate market has been segmented as-

  • B2B
  • B2C
  • Drug Store
  • Specialty Stores
  • Online Stores

Magnesium Citrate Market: Key Players

The key players operating in Magnesium Citrate market are Jungbunzlauer Suisse AG, Lianyungang Hengsheng Fine Chemical Ltd., Dr. Paul Lohmann GmbH KG, Nature Made (Pharmavite LLC.), NOW Health Group Inc., Solgar Inc., Spring Valley, Source Naturals Inc., Bronson Laboratories, The Kroger Co.,  Walgreen Co. and Life Extension Europe B.V.

Magnesium Citrate Market Opportunities

The minerals are required to be consumed in relatively large amounts per day, which is usually not obtained from daily diet and therefore the need for supplements rise. An adequate amount of magnesium is needed to prevent problems with bones, muscle, cardiovascular and other functions. With proper educational advertising and marketing, the manufacturers of magnesium citrate are expected to make big profits. The manufacturers of magnesium citrate are expected to develop more products of magnesium with various other minerals, vitamins and premix. Magnesium supplements are required for all age groups and therefore the manufacturers can focus on attracting all age group consumers.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Magnesium Citrate Market

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