Mafura Butter Market Outlook:

Mafura butter is derived from the seeds of the Mafura tree, also known as Cape Mahogany, and grown mainly in southern regions of Africa, primarily in Zimbabwe. Mafura butter possesses a nutty aroma and is edible and hence, can be used for cooking as an oil. Mafura butter is rich in essential fatty acids and showcases strong antimicrobial and anti-inflammatory properties, making it a useful product to be used in the cosmetic and personal care industry. Mafura butter moisturizes the skin without clogging pores and encourages regeneration of cells, therefore giving skin a youthful and fresh appearance. Further, mafura butter is high in palmitic acid, oleic acid, stearic acid and linoleic acid content, which gives it strong anti-oxidant and medicinal properties. Mafura butter is also an excellent hair moisturizer and conditioner and thus, helps in preventing hair breakage, restoring hair elasticity and rejuvenating damaged hair. Mafura butter has been a common ingredient in cosmetics and healthcare products in the southern African region for years and is slowly gaining popularity in Europe, America and Asia Pacific regions due to the growing economy and growing R&D in the personal care sector. The organic nature of mafura butter is another reason behind its evolution at a global level. The demand for mafura butter is going to witness high surge owing to its widespread properties and applications in various industries, such as skincare, personal care, hair care, food, pharmaceuticals and others.

Surge in demand for ‘Mafura butter’ from the beauty industry

Rapid urbanization and changing lifestyle have boosted the growth of skin care and personal care industry worldwide. In addition, growing demand for anti-aging products, skin nurturing and lightening creams and hair softening and damage repair products is also driving the mafura butter market. Mafura butter has been used for centuries by local African women for nourishing and vitalizing their skin and hair. Mafura butter is also used to treat a wide range of skin ailments, such as athlete’s foot, cold sores, wounds and cracks, arthritis, etc. Mafura butter is also used in lip balms. Another driving factor for natural mafura butter market is growing awareness about the harmful effects of synthetic products, which has shifted the preference of consumers towards more natural and organic products. Further, mafura butter is also used as a substitute for cocoa and shea butter. All in all, increase in disposable income of consumers and growing demand for natural beauty products which exhibit antioxidant, hydrating and anti-inflammatory properties are the two prime factors expected to drive the global mafura butter market in the coming years. 

Global Mafura Butter Market: Market Segmentation:

On the basis of nature, the global mafura butter market has been segmented as:

  • Organic
  • Conventional

On the basis of application, the global mafura butter market has been segmented as:

  • Personal care products
    • Skin care
    • Hair care
  • Pharmaceuticals
  • Animal care products
  • Edible oils
  • Home care products
    • Candles
    • Wood polish
    • Others

Global Mafura Butter Market: Key Participants

Some of the market participants identified across the value chain of the global mafura butter market are Sundial Brands, Phytoafrica GmbH, Akoma International (UK) Ltd., Kaza Natural Oils, Caribbean Natural Products Inc., Wema Bodycare, RaeMarie Essentials, Phytodess, Gajimare Luxury, Shea Terra Organics and Gluki Organics, amongst others.                                                                                                        

Opportunities for Participants in the Mafura Butter Market:

Opportunities for companies in skincare and personal care industry in mafura butter market are high owing to the presence of only local and native producers and no significant key market participants. Further, the companies in personal care industry are focusing on the use of organic ingredients such as mafura butter, in their products, which is boosting the opportunities for other companies working in this sector. Mafura butter can also be combined with other ingredients, for instance, coconut oil to provide added benefits, such as moisturizing and emollient effects. One of the significant advantages of mafura butter is the robust method used for its extraction. Mafura butter is extracted by the cold pressing method, which works at a much lower temperature as compared to other traditional oil extraction methods and also retains all beneficial properties of the product, such as fibers, nutrients and taste. In addition, with technical advancements and modernization, growth in the distribution of products through online platforms is being witnessed. Hence, companies in this industry should focus on selling their products through the e-commerce medium to increase their network and profitability. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Mafura Butter Market

Pre Book