Macadamia is a genus of four species of trees indigenous to Australia. Currently, these plants are grown in various regions of the world, namely Brazil, United States (California and Hawaii states), Costa Rica, Israel, Kenya, China, Bolivia, New Zealand, Colombia, Guatemala and Malawi. This plant provides a valuable source of nutrition via a hard shelled nut. This nut is rich in a variety of nutrients like Vitamins B6, B12, and micronutrients, to name a few. They also possess more fats than conventional nuts. These plants are grown for their aesthetic value to spruce up surroundings. Their foliage and flowers provide honey and wood for the locals.
The world is waking up to the importance of organic foods, as per Transparency Market Research. The organic food industry has been pushed to provide innovative options for a population interested in healthy foods. The fitness industry also contributes to this trend. The macadamia market should find a niche for itself over the period of 2020 to 2030 owing to these factors.
A number of market players are involved in the harvest and supply of macadamia nuts to the global population. The presence of such a volume of players makes the global macadamia market fragmented. Some of these players are:
These players plan to increase market outreach by making people aware of the benefits of their supplied organic products. Innovations in food packaging and acquiring minor production facilities are expected to improve demands in the future.
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North America and Europe are currently global leaders in the macadamia market. This can be attributed to the increased acceptance of a healthy lifestyle among the regional population that is demanding organic additives to daily consumption plans. The fitness industry too has gained quite a foothold in these regions owing to an increased social inclination towards health among individuals. Moreover, most productivity of macadamia nuts comes from areas in these regions, making supplies easy.
The Asia Pacific region (APAC) is expected to register the fastest growth in this market in the future. The rising awareness about healthy eating and working out are factors that should contribute to this trend. A hindrance to this growth could be the increasing westernization of local culture that calls for fast lifestyles and an unhealthy focus on work by individuals.
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