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Maca powder is the extract of the maca plant root. Maca plant grows particularly in high altitudes and is native to the Andes, Peru. The plant has a strong traditional usage in Latin America and is well known for enhancing fertility and as an aphrodisiac.

Market Dynamics of Maca Powder Market

Maca plants exotic status, beneficial functional properties and high traditional usage result in the plant being referred to as a superfood. Similar to other superfoods that have come from the Latin American region, the maca root and its derived products are expected to witness growth and eventual stabilization. The natural and organic status of most maca plants is also a major factor driving the market.

The market for maca powder is centered on its claim in controlling infertility. Infertility is a crucial issue across the world. As per the CDC data, about 7.5 million women between the ages of 15 and 44 in the U.S. suffer from impaired fecundity. This figure amounts to over 12.3% of the women belonging to that age group. The rise in consumption of products, especially natural-based products, have been on a rise due to the increasing prevalence of infertility issues.

The maca powder market faces several restraints in the form of low awareness and availability, high price, lack of strong scientific evidence and severe competition. Despite its uniqueness, the maca powders compete with several other natural fertility solutions. The relatively high price of the products also hinders the market in developing regions.

Market Segmentation of Maca Powder Market

The maca powder market is segmented on the basis of type, color and application.

On the basis of type, the market is differentiated into raw/regular maca powder and gelatinized maca powder. The gelatinized maca powder is heat treated in order to remove all starch content from the root and also helps in concentrating the powder. The removal of starch helps in the case of consumers with starch sensitivity and aids in digestion. The drawback of the gelatinized version is that the heat treatment kills all the enzymes and alters the nutrient profile of the maca root.

On the basis of color, the market is differentiated into black, red and yellow segments. The yellow maca powder is the dominant segment with an estimated market share of 60%. The yellow maca powder is well suited for enhancing female fertility. Red and black maca powders are considered rare and are used in products that claim to protect against cancer, strengthen the bone structure, increase memory and reduce stress and fatigue.

On the basis of application, the market is segmented into pharmaceutical, therapeutic, nutritional powders, bakery products, beverages and others. The several functional properties of maca powder help in increasing its role as a therapeutic and medicinal solution. The use of maca powder as a nutritional powder is particularly high and is expected to witness maximum growth in the coming years.

Regional Outlook of Maca Powder Market

The maca powder market in North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan, and MEA is covered in the report.

Latin America is a major dominant region in the market due to a historically high consumption and relatively easy availability. The Asia Pacific region occupies a minor market share due to low product awareness and high costs. North America and Europe are important markets and major importers of the products. The demand for the product is closely tied to the increasing health consciousness and willingness of consumers to spend more on high quality and exotic products.

Key Market Players in Maca Powder Market

Some of the key players of the maca powder market include Cosmic Nutracos Solutions Private Limited (GAIA), The MacaTeam, LLC., The Organique Co., Feel Good Organics, etc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Maca Powder Market

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