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LTE and 5G Broadcast: Introduction

  • LTE and 5G refer to standards for wireless data transmission, which offers high speed and provides robust connectivity. It offers enhanced spectrum efficiency, reduced latency, and delivers higher bandwidth.
  • LTE and 5G broadcast enable multi-user distribution of high-quality content. LTE (long term evolution) broadcast is a 4G channel technology that provides single-stream data access to its end-user and at the same time, enables service operators to handle exponential demand from users in specific areas.
  • Government authorities in developing countries are focusing on digitization and technological development for hyper-connectivity of public services, which acts as a key driver of the LTE and 5G broadcast market.
  • Increase in mobile connectivity, rise in demand for premium quality video content, and surge in popularity for OTT platforms are anticipated to boost the market for LTE and 5G broadcast during the forecast period
lte and 5g broadcast market size and forecast

Global LTE and 5G Broadcast Market: Dynamics

Global LTE and 5G Broadcast Market: Key Drivers

  • Mobile internet users are increasing at a rapid pace across the globe. According to The Mobile Economy, the number of mobile internet users in Asia Pacific alone is expected to reach 663 million by 2025, while almost 23% of internet connections in the region are projected to be 5G connections. This is expected to drive the market for LTE and the 5G broadcast market in the next few years.
  • Increasing consumer shift from traditional entertainment services toward OTT platforms has created significant demand for high-speed internet services that can be fulfilled using LTE and 5G broadcast services, which in turn is projected to fuel the market across the globe
  • Increasing disposable income in developing economies such as India and reducing the cost of smart devices are estimated to offer significant opportunities for the LTE and 5G broadcast market players to address the untapped business potential during the forecast period
  • However, implementation of outdated technology creates a major threat for the industry development, as it results in less stability and an increase in hardware expenses
lte and 5g broadcast market dynamics

Impact of COVID-19 on Global LTE and 5G Broadcast Market

  • COVID-19 affected the global economy adversely, as manufacturing plants and logistic operations were shut down amid lockdown in countries that experienced a major surge in coronavirus cases. Companies shifted their operations to work-from-home mode in order to safeguard the workforce and comply with government regulations. Internet usage increased heavily, as users were inclined toward online shopping, OTT platforms, virtual meetings, and video calls. Businesses understood the importance and need for high-speed connectivity, which is projected to increase the demand for LTE and 5G broadcast across the globe.

North America to Hold a Major Share of Global LTE and 5G Broadcast Market

  • In terms of region, the global LTE and 5G Broadcast market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • North America was market leader in the global LTE and 5G Broadcast market in 2020 owing to the investment by key players in the region and rapid technological adoption in the various end-user industries in the region. The U.S. strategy to dominate the market with streamlining 5G deployment, remove regulatory obstacles, enhance supply chain trust, and accelerate spectrum repurposing is projected to account for the region to hold a prominent share of the global market during the forecast period. The market in Canada is also estimated to expand considerably due to an increase in demand for high-speed connectivity owing to several smart city projects in the country.
  • The LTE and 5G Broadcast market in Asia Pacific is anticipated to gain a larger market share by the end of the forecast period owing to an increase in number of smartphones, higher consumer base for OTT platforms, and a rise in need for high-quality content surfing. Countries such as China and India offer significant opportunities owing to growing populations and increasing dependency on high-speed internet. Japan and South Korea are investing heavily in IT infrastructure development, which is projected to drive the LTE and 5G broadcast market in the next few years.
lte and 5g broadcast market outlook by region

Global LTE and 5G Broadcast Market: Competition Landscape

Market is consolidated in nature with some major players accounting for a larger share, in terms of revenue, across various regions. New entrants are focused on expanding market presence owing to development in high-speed broadband and wireless connections. Industry players are emphasizing on mergers, acquisitions, partnerships, and joint ventures to gain a competitive edge and expand product and service offerings. In March 2021, Nokia completed its TV broadcasting trial using 5G connectivity with TV Azteca, in Mexico.

Key players operating in the global LTE and 5G broadcast market include:

  • AT&T
  • Athonet srl
  • ENESYS Technologies
  • Huwei Tehnologies Co., Ltd.
  • NEC Corporation
  • Nokia
  • Rohde & Schwarz
  • Sierra Wireless
  • Telefonaktiebolaget LM Ericsson
  • ZTE Corporation

Global LTE and 5G Broadcast Market: Research Scope

Global LTE and 5G Broadcast Market, by Technology

  • LTE
  • 5G

Global LTE and 5G Broadcast Market, by End-use

  • Video on Demand
  • Radio
  • Mobile TV
  • Connected Cars
  • Stadiums
  • Fixed LTE Quadruple Play
  • e-Newspapers and e-Magazines
  • Last Mile CDN
  • Emergency Alerts
  • Data Feeds & Notifications
  • Others

Global LTE and 5G Broadcast Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Lte And 5g Broadcast Market