Global Low-calorie RTD Beverages Market: An Overview                 

 The global low-calorie RTD beverages market is expected to register robust growth in the near future. The low-calorie RTD beverages market is driven by increasing health consciousness, growing disposable income, and rising product innovations. 

According to data provided by the National Center for Health Statistics, nearly 20% of the population in the US consumed diet drinks on a given day. According to National Library of Medicine, diet brands accounted for 30% of carbonated soft drinks (CSD) in 2012. Additionally, according to national center for biotechnology information (NCBI), concerns regarding CSD related to sugar consumption and its links with weight gain, cardio-metabolic problems, obesity, and other are rising. The website also reported that the industry had undertaken voluntary initiatives to reduce portion sizes, introduce healthier products, and reformulated old ones as well. 

The companies in the CSD market were forced to make changes as public health concerns resulted in sluggish sales for a long periods of time. The major players in the CSD market witnessed a major decline between 1988 and 2008. The volume of CSD during this period fell from 70% to 50% in the non-alcoholic liquid refreshment market in the US.  

Today, consumers are increasingly replacing CSD drinks with products from the low-calorie RTD beverages market. 

Global Low-calorie RTD Beverages Market: Notable Developments 

  • The Food and Drug Administration (FDA) banned the use of six different food additives in 2018. These additives were linked to cancer and include ethyl acrylate, benzophenone, myrcene, eugenyl methyl ether, pyridine and, pulegone. These substances were used in several beverage products to replicate the citrus, natural mint, and cinnamon flavors. The companies operating in the low-calorier RTD beverages market will have two years to find new ingredients to replace the current ones. 

Global Low-calorie RTD Beverages Market: Key Trends 

Urbanization, busy lifestyle, and growing health consciousness are expected to drive major growth for the low-calorie RTD beverages market. Busy and sedentary lifestyle makes it difficult for urban dwellers to take care of their health on a regulatory basis. This often leads to unhealthy habits such as irregular eating and consumption of sugary drinks to satisfy untimely hunger and thirst. The low-calorie RTD beverages market is expected to benefit from the sedentary and unhealthy lifestyle growing worldwide. The lifestyle leads people to rely on ready-to-eat products which take up less time as often urban households rely on the income of both individuals to satisfy all needs. Hence, growing innovation, increasing natural flavors, and increasing disposable income in urban areas are expected to drive growth for the low-calorie RTD beverages market in the near future. 

Global Low-calorie RTD Beverages Market: Regional Outlook 

The global low-calorie RTD beverages market is divided into main regions including North America, Europe, Asia Pacific, Latin America, Middle East and Africa. The North America region is expected to oversee highest total revenues, thanks to rising concerns regarding obesity. The low-calorie RTD beverages market in Asia Pacific is also expected to witness robust growth. The low-calorie RTD beverages market is predicted to witness the fastest CAGR growth during 2018-2026. The growing manufacturing and promotional activity, establishment of natural and herbal products, and growing disposable incomes are expected to drive growth in this region.  

Global Low-calorie RTD Beverages Market: Competitive Dynamics 

The global low-calorie RTD beverages market is a competitive and fragmented landscape. Some key players in the low-calorie RTD beverages market are Asahi Breweries, Ltd., Diageo plc., Bacardi Limited, Global Brands Limited, Kold Group, PepsiCo, Inc. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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