Low VOC coating additives are added to the coating used in the various coatings to change their physical properties. Low VOC that is referred to as low volatile organic contents. End product of the low VOC coatings additives exhibits properties such as stable color, high gloss, low environmental impact and excellent surface appearance. Global low VOC coating additives market can be segmented based on technology into powder based, radiation cure, high solids and waterborne. Based on applications, low VOC coating additives market is segmented as automotive coatings, wood coatings, industrial coatings, packaging coatings, product finishing coatings and building & construction coatings. Based on product type, global low VOC coating additive market is bifurcated as defoamers, dispersants, wetting agents, rheology modifiers and others. 

Rising environmental regulations in developed as well as developing countries is expected to drive the low VOC coating additives market. Regional environmental agencies are forcing the manufacturers to reduce the VOC content in their products. Increasing demand for low VOC coating additives from end-user industries is further fueling the market. Major end user industries include building & construction, automotive and packaging. This demand is primarily attributable to Asia Pacific. However, rising raw material prices and their volatility is expected to hamper the low VOC coatings additives market growth. Furthermore, raw materials industry of low VOC coatings additives is on the verge of consolidation that enhances the bargaining power of suppliers and negatively affects the market growth. End-use industries of low VOC coatings additives grow in line with the economic development across globe and hence, geopolitical issues in affects the growth in particular regions and have effect on the global market. Increasing demand for water-based low VOC coatings additives is anticipated to provide immense opportunities for the players in the market. 

Asia Pacific emerged as the largest market for low VOC coating additives in terms of production and consumption. China accounted for significant share in the demand and production of low VOC coating additives in the region. High economic growth in the emerging economies of Asia Pacific such as China and India are expected to boost the market growth in the next few years. Furthermore, rising end-user industries such as automotive, packaging, industrial and construction are driving the low VOC coating additives market in the region. Rest of the World that includes Latin America, Africa and Middle East is expected to grow at a significant growth during forecast period due to upcoming global and sports events in the region.  North America’s low VOC coatings additive demand is expected to grow at a moderate rate during the forecast period. Europe, which has very stringent environmental regulatory scenario is expected to grow at a moderate rate in the next few years.

Global low-VOC coating additives market is moderately consolidated with key players having presence across the value chain.  Players in the market concentrate on expansion of product facilities and new product launches in order to increase their market share. Moderate level of mergers and acquisitions is the characteristic of this market. Key players in low-VOC coating additives market include Eastman Chemical Company, Solvay SA, BASF SE, The Dow Chemical Company, Huntsman Corporation, OM Group, Inc., E. I. du Pont de Nemours and Company, Elementic Plc, Air Products and Chemicals, Inc. and Allnex. Few of the companies want to create themselves as a sustainable brand. For instance, Solvay SA offers sustainable solutions and products to reduce health and environmental impact. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Low Voc Coating Additives Market