Low Calorie Snacks Market

Market Outlook

Low calorie snacks have developed as one of the replacements to wholemeal owing to the shifting behaviour patterns of the customers. However, the surge in the working population especially women are the major drivers for the low calorie snacks market. The changing consumer demographics have boosted the demand for low calorie snacks which satisfy the hunger and along with that support health. The rising consumer awareness about health and fitness accompanied by growing health ailments like diabetes, cardiovascular diseases, and obesity triggered by the excessive intake of high-calorie products have made consumers opt for low calorie snacks and other products. Low calorie snacks support healthy food habit and offer more nutrition.

These days, the manufacturers’ haves started launching a range of snacks that are prepared from natural, organic, low fat and free-from raw materials to offer more nutritional value to the customers, and deliver the choice of a nutritious snack. The rising trend of healthy snacking is boosting the demand for low calorie snacks across the globe.

Obesity Catering the Demand for Low Calorie Snacks Market

Today, customers are focusing on the adoption of healthy eating practices to maintain healthy living standards. Low calorie snacks have the potential to offer several health benefits without impacting the health as it is prepared from natural and free from ingredients. These days, customers are being more attentive about their diets, this due to the increasing holistic perception about their well-being, such as weight control, encompassing almost every facet of healthy living.

Rendering to the report of NCBI, approximately two-thirds of the adult population in the United States are suffering from obesity. The population with high obesity have a greater risk of several health issues such as fatty liver disease, and osteoarthritis among others. Attaining a healthy body weight by the intake of low calorie snacks can aid blood sugar, cholesterol, blood pressure. Owing to which the demand for low calorie snacks is increasing and is anticipated to grow over the upcoming years.

Global Low Calorie Snacks: Market Segmentation                                                                                                                                                                   Based on nature, low calorie snacks market can be segmented as-

• Organic
• Conventional

Based on source, low calorie snacks market can be segmented as-

• Plant-based
• Animal-based
• Marine
• Others

Based on packaging, low calorie snacks market can be segmented as-

• Bags
• Boxes
• Pouches
• Cans
• Jars
• Others

Based on product type, low calorie snacks market can be segmented as-

• Sweet Snacks
• Savory Snacks
• Others

Based on sales channel, low calorie snacks market can be segmented as-

• B2B (Direct Sales)

• B2C (Indirect Sales)
  • Store-based Retailing
    • Supermarket/Hypermarket
    • Convenience Stores
    • Groceries
    • HoReBa
    • HoReCa
    • Specialty Stores
    • Other Retailing Formats
  • Online Retailing

Global Low Calorie Snacks Market: Key Players

The manufacturers operating global low calorie snacks market include Nestlé S.A., Calbee Inc., ConAgra Foods Inc, Tyson Foods, Inc., Danone, PepsiCo, General Mills Inc, Dole Food Company Inc, Mondelez International Inc, The Kraft Heinz Company, The Hain Celestial Group, Inc. and Medifast, Inc. among others.

Opportunities for Market Participants:

Flavors have a major role in low calorie snacks, ongoing innovations and focus on novel and sensational savory low calorie snacks will provide key producers to retain their dedicated consumer bases, along with enticing new consumers. Low calorie snacks manufacturers are often providing customers such new products with a range of ingredients, taste, and flavors. Innovations in low calorie snacks are mostly done by the producers to fulfil the demand of consumer for healthier products without negotiation in texture, flavor, taste, along with nutritional assets of the final product.

The increasing demand for low calorie snacks among the population is increasing concentration of big manufacturers towards the launch of such innovative offerings. Big players are concentrating on the development of the product portfolio of low calorie snacks across the globe.