Market Outlook

Low calorie snacks have developed as one of the replacements to wholemeal owing to the shifting behaviour patterns of the customers. However, the surge in the working population especially women are the major drivers for the low calorie snacks market. The changing consumer demographics have boosted the demand for low calorie snacks which satisfy the hunger and along with that support health. The rising consumer awareness about health and fitness accompanied by growing health ailments like diabetes, cardiovascular diseases, and obesity triggered by the excessive intake of high-calorie products have made consumers opt for low calorie snacks and other products. Low calorie snacks support healthy food habit and offer more nutrition.

These days, the manufacturers’ haves started launching a range of snacks that are prepared from natural, organic, low fat and free-from raw materials to offer more nutritional value to the customers, and deliver the choice of a nutritious snack. The rising trend of healthy snacking is boosting the demand for low calorie snacks across the globe.

Obesity Catering the Demand for Low Calorie Snacks Market

Today, customers are focusing on the adoption of healthy eating practices to maintain healthy living standards. Low calorie snacks have the potential to offer several health benefits without impacting the health as it is prepared from natural and free from ingredients. These days, customers are being more attentive about their diets, this due to the increasing holistic perception about their well-being, such as weight control, encompassing almost every facet of healthy living.

Rendering to the report of NCBI, approximately two-thirds of the adult population in the United States are suffering from obesity. The population with high obesity have a greater risk of several health issues such as fatty liver disease, and osteoarthritis among others. Attaining a healthy body weight by the intake of low calorie snacks can aid blood sugar, cholesterol, blood pressure. Owing to which the demand for low calorie snacks is increasing and is anticipated to grow over the upcoming years.

Global Low Calorie Snacks: Market Segmentation                                                                                                                                                                   Based on nature, low calorie snacks market can be segmented as-

  • Organic
  • Conventional

Based on source, low calorie snacks market can be segmented as-

  • Plant-based
  • Animal-based
  • Marine
  • Others

Based on packaging, low calorie snacks market can be segmented as-

  • Bags
  • Boxes
  • Pouches
  • Cans
  • Jars
  • Others

Based on product type, low calorie snacks market can be segmented as-

  • Sweet Snacks
  • Savory Snacks
  • Others

Based on sales channel, low calorie snacks market can be segmented as-

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Store-based Retailing
      • Supermarket/Hypermarket
      • Convenience Stores
      • Groceries
      • HoReBa
      • HoReCa
      • Specialty Stores
      • Other Retailing Formats
    • Online Retailing

Global Low Calorie Snacks Market: Key Players

The manufacturers operating global low calorie snacks market include Nestlé S.A., Calbee Inc., ConAgra Foods Inc, Tyson Foods, Inc., Danone, PepsiCo, General Mills Inc, Dole Food Company Inc, Mondelez International Inc, The Kraft Heinz Company, The Hain Celestial Group, Inc. and Medifast, Inc. among others.

Opportunities for Market Participants:

Flavors have a major role in low calorie snacks, ongoing innovations and focus on novel and sensational savory low calorie snacks will provide key producers to retain their dedicated consumer bases, along with enticing new consumers. Low calorie snacks manufacturers are often providing customers such new products with a range of ingredients, taste, and flavors. Innovations in low calorie snacks are mostly done by the producers to fulfil the demand of consumer for healthier products without negotiation in texture, flavor, taste, along with nutritional assets of the final product.

The increasing demand for low calorie snacks among the population is increasing concentration of big manufacturers towards the launch of such innovative offerings. Big players are concentrating on the development of the product portfolio of low calorie snacks across the globe.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Low Calorie Snacks Market

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