Global Location Based Marketing Services Market: Snapshot
Majorly fuelling the global location based marketing services market are increasing penetration of GPS equipped smartphones and internet. This enables savvy retailers and other service providers to locate prospective consumers and send them push notifications and other promotional messages accordingly. Posing a challenge to the global location based marketing service market, on the other hand, is the privacy concerns of individuals.
Currently, the global location based marketing services market is in a nascent stage and is expected to expand at a robust pace. This is attracting many new players, which is intensifying the competition. As a result, consolidation seems the way forward. Already, companies are collaborating with one another to improve their product offerings and thus gain a stronger foothold in the market.
As per a report by Transparency Market Research, the global location based marketing services market will rise at a robust 19.9% CAGR during the period between 2017 and 2025. Expanding at this pace, the market which was worth US$19.71 bn in 2016 is projected to become worth US$99.77 bn by 2025.
Physical Location Segment Holds Maximum Market Share
The global location based marketing service market can be divided based on different parameters. Depending upon location, for example, the market can be bifurcated into physical location and location of interest. Among the two, physical location segment accounted for maximum market share in 2016. However, in terms of growth rate, the location of interest segment is predicted to outshine by clocking a greater CAGR between 2017 and 2025.
Depending upon the type of promotion, the key segments of the market are display/pop ups, video, search result, e-mail and message, social media content, and voice calling. Of them, the segment of search result leads with maximum market share. Vis-à-vis growth rate, the segment of banner display/pop up is predicted to outpace all others.
Joining Hands of Key Companies to Offer Better Products Boosts North America Market
From a geographical standpoint, the global location based marketing services market is dominated by North America. The region’s supremacy has been facilitated by the presence of numerous key industry players, particularly in the U.S., who have joined hands to offer advanced solutions to the customers. For example, in 2017, the U.S.-based location based marketing service provider Placecast announced a partnership with Pinsight Media to introduce independent location verification product for advertisers. Pinsite Media is a provider of consumer intelligence solutions, based in the U.S. By registering a CAGR of 20.1% from 2017 to 2025, the market in North America is anticipated to gross a revenue of US$34.73 bn by 2025.
Europe trails North America in the global location based services market. The region is anticipated to clock a CAGR of 19.3% in the forecast period to pull in a revenue of US$28.46 bn by 2025. Vis-à-vis growth rate, Asia Pacific is likely to surpass all other regions by registering a CAGR of 20.8% from 2017 and 2025. At this pace, the market in the region is forecasted to become worth US$27.19 bn by 2025, revenue-wise. The market in Asia Pacific is being powered primarily by China and Japan. Companies in the region are collaborating with western location based intelligence service providers to up the ante.
Some of the key players operating in the global location based marketing services market are Near Pte. Ltd., Foursquare Labs, Inc., Google Inc, Groupon Inc., Groundtruth, Placecast, PlaceIQ, Scanbuy Inc., Shopkick, Inc., and Telenity, Inc.
Global Location Based Marketing Services Market: Overview
The location based marketing services market report provides analysis for the period 2015 - 2025, wherein the period from 2017 to 2025 is the forecast and 2016 is the base year. Estimations for year 2015 are provided as historical data. The report covers all the major trends and technologies playing influential role in the location based marketing services market’s growth over the forecast period. It also highlights the drivers, restraints, opportunities and trends expected to impact market’s growth during the said period.
The study provides a comprehensive perspective of global location based marketing services market’s evolution throughout the above mentioned forecast period in terms of revenue (in US$ Mn). The global location based marketing services market has been classified into five geographical regions namely North America, Europe, Asia Pacific, Middle East & Africa and South America. Regions are further divided into three to five prominent countries/regions and market for each of prominent country/region has further segmented by target location type, by promotion type and by industry verticals.
The market overview section of the report demonstrates the market dynamics such as the drivers, restraints, opportunities, trends that is expected to influence the current nature and future status of this market. Key indicators mentioned in the report, provide a robust view about the vital factors that led to the strong adoption of location based marketing services around the globe. The key indicators also provide significance of the factors which are capable of changing the market scenario. These indicators are expected to define the market position during the forecast period. An attractiveness analysis has also been provided for every segment in the report, in order to provide a thorough understanding of the overall scenario in the location based marketing services market. Moreover, the report provides an overview of various strategies adopted by the key players present in the market.
Global Location Based Marketing Services Market: Segmentation
The report segments the market on the basis of by target location type, promotion type, industry verticals and region. On the basis target location type global location based marketing services market has been divided into two segments namely - Physical location and Location of Interest. On the basis target location type global location based marketing services market has been divided into banner display/pop ups, video, search result, e-mail and message, social media content and voice calling. On the basis of Industry verticals global location based services market has been segmented into retail, hospitality, healthcare, BFSI, education, technology and media, transportation and logistics and automotive and others.
Global Location Based Marketing Services Market: Competitive Landscape
The report also highlights the competitive landscape of the global location based marketing services market, thereby positioning all the major players according to their presence across different regions of the world and recent key developments initiated by them in the location based marketing services market. The comprehensive location based marketing services market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting location based marketing services market growth.
This report provides all the essential information required to understand the key developments in the technology used in location based marketing services market, growth trend of each segment and strategy of each company that help them to efficiently compete in the market. Also, the report provides insights related to trends and its impact on the market. Furthermore, Porter’s five forces analysis explains the factors which are currently affecting the location based marketing services market.
Near Pte. Ltd Foursquare Labs, Inc., Google Inc, Groupon Inc., Groundtruth, Placecast, PlaceIQ, Scanbuy Inc., Shopkick, Inc., Telenity, Inc. are some of the major players operating within the location based marketing services market profiled in this study. Details such as financials, SWOT analysis, business strategies, recent developments, and other such strategic information pertaining to these players have been duly provided as part of company profiling.
Global Location Based Marketing Services Market, by Target Location
- By Physical Location
- By Location of Interest
Global Location Based Marketing Services Market, by Promotion Type
- Banner Display/Pop ups
- Search Result
- E-mail and Message
- Social Media Content
- Voice Calling
Global Location Based Marketing Services Market, by Industry Vertical
- Technology and Media
- Transportation and Logistics
- Automotive and Others
Global Location Based Marketing Services Market, by Region
- North America
- The U.S.
- Rest of North America
- The U.K.
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East and Africa
- South Africa
- Rest of Middle East and Africa
- South America
- Rest of South America