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Load balancers are devices that functions as a reverse proxy and allocates application or network traffic with the help of servers. These are utilized to enhance the capacity and consistency of applications. They enhance the performance of applications by plummeting the load on servers related to maintaining and managing an application and network session, while executing application-specific tasks. Load balancers are either virtual load balancers or hardware appliances loaded on an optimized platform that carries out various critical tasks. A load balancer is installed through software and hardware. Hardware-based load balancers are in the form of physical switches, servers, or routers that manage the workload distribution within numerous devices to decrease or normalize the overall load.

Rising adoption of data center traffic, cloud-based load balancing services, and server virtualization is expected to drive the load balancer market during the forecast period. Furthermore, favorable government initiatives and increasing investments in digitization are driving the load balancer market. Vendors are investing in advancements in the network infrastructure. This, in turn, is fueling the demand for effective load balancers. Moreover, awareness regarding advantages of cloud and networking technologies is increasing among enterprises. This is expected to drive the load balancer market significantly during the forecast period. Improved network complexity and rising adoption in large enterprises are other factors augmenting the load balancer market.

However, implementation of the latest load balancer modules in the current or traditional networking ecosystems is difficult which is expected to restrain the global load balancer market in the next few years. Furthermore, presence of providers offering limited bandwidth and lack of access to high-speed Internet are anticipated to hamper the load balancer market in the next few years. Nevertheless, exponential rise in global IP traffic and cloud traffic is estimated to offer immense growth opportunities to the load balancer market during the forecast period.

The global load balancer market can be segmented based on component, enterprise size, deployment type, load balancer type, end-user industry, and region. Based on component, the load balancer market can be divided into hardware, software, and services. The services segment can be sub-divided into integration, training, support, and maintenance. In terms of deployment type, the load balancer market can be categorized into on premise and cloud. The cloud segment is anticipated to expand prominently during the forecast period, due to increase in adoption of the cloud technology. Use of cloud-based software reduces time required to update and integrate new services offered by the software. In terms of load balancer type, the load balancer market can be categorized into local load balancer and global load balancer. In terms of enterprise size, the load balancer market can be segmented into small & medium enterprises and large enterprises. On the basis of end-use industry, the load balancer market can be classified into health care, IT & telecom, government, construction, travel & hospitality, BFSI (banking, financial services and insurance), media & entertainment, energy & utilities, retail, and others. In terms of region, the global load balancer market can be segregated into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is projected to dominate the global load balancer market during the forecast period, as the region is considerably receptive towards adoption of the latest technologies.

A large number of players are venturing into the load balancer market. These players are continuously innovating and upgrading the solution in order to effectively compete in the market Key players operating in the global market are AWS, F5 Networks, Citrix Systems, Microsoft Corporation, HPE, IBM Corporation, Google Inc., Imperva, Nginx, and Radware. Players adopt various growth strategies such as R&D, partnerships, mergers & acquisitions, and product innovations in order to remain competitive in the market. For instance, in September 2018, AWS and Salesforce extended their partnership by assimilating new products to simplify offerings for customers.

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The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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Below is a snapshot of these quadrants.

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The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

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2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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