Liquid water enhancer are products comes in small size containers of concentrated flavored liquid are designed to be mixed with plain water to give different flavor and taste to the plain water. Only a few drops need to be mixed in plain water to give flavor. Liquid water enhancers come in different flavors such as sweet or may be in fruit flavors, and colors, they also give different neon color to the plain water. These liquid water enhancers also come with added minerals and vitamins, and it is claimed to make us drink more water than that of plain water. They are sweetened with artificial or natural sweeteners and natural colors. Consumer demand for innovative beverages and similar products is fueling market demand for liquid water enhancers in the global marketplace.
Liquid Water Enhancer: Market Segmentation
Liquide water enhancer market is segmented on the basis of its types as flavored water enhancers, energy water enhancers, and fitness drops and others. Among all types market segments flavored and energy water enhancers grab majority market shares of global liquid water enhancer market. Fitness water enhancer is another major market segment expected to grow at significant growth rate over the forecast period. Others segment comprises of products which include water enhancers with multi-functionality such as the combination of flavor and energy.
Liquide water enhancers market is further segmented on the basis of active ingredients in the water enhancers, as vitamins, electrolytes, antioxidants, and sweeteners. The vitamins and electrolytes based water enhancer are the market segments grabs more than 50% share of global liquid water enhancer market. The majority of these water enhancers comes with natural colors, flavors extracted from fruits, vegetables etc. Lemon, coconut water, strawberry etc. fruit flavors possess higher market demand.
Liquid Water Enhancer Market: Regional Analysis
Liquid water enhancer market is segmented on the basis of five key regions as North America, Latin America, Europe, Asia-Pacific and the Middle East and Africa. North America and Europe dominates liquid water enhancer market due to increased awareness about this products. Manufacturers are marketing water enhancers in western regions by promoting their health benefits over that of carbonated and other energy drinks. Asia-Pacific is an emerging market for liquid water enhancers in near future, due to rapid urbanization, globalization, and increased adoption of Western culture and trends. Moreover, there is a growing number of health and fitness-conscious people in this region, which is expected to contribute to a higher growth rate of water enhancers in the region.
Liquid Water Enhancer: Market Dynamics
The growing number of obese population in the Western countries, rejecting of fizzy energy and soft drinks due to health awareness and health issues associated with consumption of carbonated drinks. Thus, to avoid carbonated drinks consumers are preferring water enhancers as a healthy substitute. Further supported by attractive marketing, this has stemmed into a significant expansion of consumer base for health improving foods and beverages, globally. Also, growing number of health conscious consumers in developing countries like Japan and Singapore is another factor expected to fuel market demand in Asia –Pacific region. Even the changing consumer preference towards healthy flavored drinks has driven the water enhancer market. Lack of stringent regulations from regulatory bodies such as the FDA and ESFA are major restraints for the global liquid water enhancer market.
Liquid Water Enhancer: Key Market Players
The major key players operating in the liquid water enhancer market includes Dyla LLC, Nestle, PepsiCo, Cott Beverages, The Coco-Cola Company, Kraft Foods, Stur Drinks, and Vitamin Squeeze etc. These companies are in constant expansion of production capacities and product range with a strong marketing strategy have gained a sizeable consumer demand. Start-ups are focused on efficient supply chain management to compete with the big players. In a nutshell, with both major and new players actively contesting for supremacy, the global liquid water enhancer market is anticipated to expand at significant growth rate over the forecast period.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.