Market Outlook of Liquid Water Enhancers

Concentrated food products are widely used in the food and beverage industry in an array of forms, ranging from liquids, tablets to powders and are gaining traction across the globe, attributed to the convenience associated with them. Product concentrates are usually offered in small pack size thus offering added convenience to end users while helping retailers in saving shelf space for other products, hence, increasing the margin of manufacturers. Liquid water enhancers are concentrated liquid flavors which may contain electrolytes or caffeine or vitamins or amino acids or their combination, to add flavor or fortify the water for consumption.

Time scarcity among millennial attributed to hectic lifestyle which is triggering an astounding demand for ready to eat food and beverage products in the metropolitan cities across the globe which is anticipated to drive the market of liquid water enhancer market over the forecast period. Liquid water enhancer was first introduced by Kraft Foods Group, Inc. which is the U.S. based grocery manufacturing and processing conglomerate in 2011 through its brand MIO in the U.S. which was a huge success and within few years major player in food and beverage industry such as Nestlé, Dr Pepper Snapple Group, Coca-Cola, PepsiCo launched their own products to cater the increasing demand making the marketplace more competitive thus anticipated to drive the liquid water enhancers market over the forecast period. In addition many small player have also emerged in market which are offering product targeting niche consumer segments. To cite an example, BPI Sports, LLC which is a U.S. based sports nutrition, offers liquid water enhancers fortified with amino acids targeting active lifestyle consumers. Currently, liquid water enhancers market is dominated by the U.S., however, a number of players have started offering their products outside the U.S., especially in the Western European market and major metropolitan cities in the Asia Pacific. These factors are anticipated to fuel the growth of liquid water enhancer market over the forecast period.

Liquid Water Enhancers are here to stay

The concept of liquid water enhancers is to target millennial, which rely on supplements and functional food and beverages to complete their daily nutritional requirements attributed to their busy lifestyle. Almost all of the key players are offering liquid water enhancer in small sized squeezable plastic bottles which push this product into the swiftly burgeoning on-the-go food and beverage category hence stimulating the growth of liquid water enhancers market in the near future.

Adding few drops of liquid water enhancers adds nutrition, flavor and energy to basic water and it is more economical and convenient than buying flavored or functional water, for instance, Dasani drops which is a liquid water enhancer brand owned by The Coca-Cola Company, offers around 32 servings per container, The product offers multi-fold benefits to the consumers being nutritious, flavorful and healthful which are anticipated to further strengthen the growth of liquid water enhancers market over the forecast period.

Today label-conscious consumers are turning to self-care and are increasingly mindful of what goes into their body, compelling food processors and retailers are expected to focus on highlighting nutrition claims on food labels and positioning their product in the fast-growing perimeter. These trends can be easily seen in the liquid water enhancer market, where the majority of the new product launches are claiming to have natural flavor with zero calories or fortified with vitamins and other nutritional ingredients. 

Furthermore, on the backdrop of a continuous increase in demand for the liquid water enhancers, key food, and beverage companies are including liquid water enhancers in their product portfolio which is expected to drive the growth of global liquid water enhancers market over the forecast period. Moreover, to cater the business opportunities in liquid water enhancers market due to the growing appetite for functional and fortified food and beverages around the world has influenced many small players to launch their product thus directing the growth of liquid water enhancers market towards positive trajectory over the forecast period.

Global Liquid Water Enhancers: Market Segmentation

On the basis of flavor, the global Liquid Water Enhancers market has been segmented as –

  • Fruit Flavored Liquid Water Enhancer
    • Hard fruit flavored Liquid Water Enhancers
    • Citrus fruit flavored Liquid Water Enhancers
    • Berry fruit flavored Liquid Water Enhancers
    • Tropical Fruit flavored liquid water enhancers
    • Blended fruit flavored liquid water enhancers
    • Others
  • Coffee flavored liquid water enhancers
  • Tea flavored liquid water enhancers
  • Others

On the basis application, the global Liquid Water Enhancers market has been segmented as –

  • Flavoring
  • Energy stimulant
  • Functional (Includes liquid water enhancers which are marketed as electrolytes, vitamin enriched or amino acid enriched or blended)

On the basis of distribution channel, the global Liquid Water Enhancers market has been segmented as –

  • Liquid Water Enhancers sales through Online Retailing
  • Liquid Water Enhancers sales through Store Based Retailing
    • Liquid Water Enhancers sales through Hypermarket/Supermarket
    • Liquid Water Enhancers sales through Convenience Store
    • Liquid Water Enhancers sales through Traditional Grocery Retailers
    • Liquid Water Enhancers sales through Food & Drink Specialty Store

On the basis of flavor type, the global Liquid Water Enhancers market has been segmented as –

  • Naturally Flavored Liquid Water Enhancers
  • Artificially Flavored Liquid Water Enhancers

Global Liquid Water Enhancers Market: Key Players      

Some of the key players operating in the global Liquid Water Enhancers market are Kraft Foods Group, Inc, Dr Pepper Snapple Group, The Coca Cola company, PepsiCo Inc., Nestlé, BPI Sports, LLC and among others  

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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

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The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

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