Liquid water enhancers are edible compositions that add flavor and additional dietary benefits to water without the use of carbonation. Carbonation is the process of dissolving carbon dioxide in water at low pressures and low pressures. The carbon dioxide gas gives the drink a distinct tangy and fizzy flavour and aroma, which is widely accepted in a variety of soft drinks around the world. The growing inclination towards health and nutritional food and beverage items are projected to augment the sales growth of the global liquid water enhancer market during the forecast period set between 2021 and 2031.
The liquid water enhancer market is categorized on the basis of application, distribution channel, active ingredients, raw materials, end use, and region. Based on distribution channel, the market is grouped into online retail, specialty stores, convenience stores, supermarkets or hypermarkets, and others. In terms of application, the market is classified into functional, energy stimulant, and flavoring. With respect to active ingredients, the market is grouped into sweeteners, anti-oxidants, electrolytes, and vitamins. In terms of raw materials, the market is categorized into coconut, coffee beans, tea leaves, and vegetables. By end use, the market is bifurcated into flavored, and enhanced such as energy or fitness drinks.
The research report on the liquid water enhancer market provides an elaborate overview of the market and drivers, restraints, challenges, and future growth opportunities. It further highlights on the recent developments and innovations that helped the market grow in terms of revenue generation. List of the manufacturers operating in this market and their efforts in the form of innovations and new product launches is also discussed in details. The impact of the novel COVID19 pandemic is also discussed in the report. For more information on this market, log on to the company website.
The nature of competition for this market is significantly fierce owing to the presence of multiple vendors. Leading players of the liquid water enhancer market are engaging in joint ventures and merger strategies to gain an upper hand in the overall market competition. Others are investing in introduction of innovative products to attract more revenues to the market. The key objective is to ensure a significant position in the market competition and earn handsome revenues for the overall market.
Some of the key players of the global Liquid Water Enhancer market include:
The increasing popularity of on-the-go drinks and convenient drinks worldwide serves as the emerging trends of the liquid water enhancer market. Besides this, the advent of innovative packaging solutions and multiple advertising and marketing tactics by manufacturers will further help this market gain significant impetus in the coming years. Besides this, the rising inclination of consumers towards customized drinks, frozen concentrates, and powdered drinks will further help this market attract revenue generation opportunities for the liquid water enhancer market in the forecast period.
Geographically, this market is widespread into the regions of Latin America, Europe, North America, and the Middle East and Africa. These regions are further categorized as per the nations bringing business. North America emerged as the largest revenue generator for the liquid water enhancer market owing to the increase in lifestyle changes and hectic schedules of people in the developed nations such as the United States and Canada. On the other side, the market in Asia Pacific and Europe are projected to generate notable revenues in the forecast period on account of the rising inclination of consumers towards natural, plant-based, and herbal products. The increasing popularity of carbonated drinks will also help boost the growth of the regional liquid water enhancer market in the coming years.