In 2013, the world consumed more than 1,200 billion liters of packaged liquid food, which was about 3.5% more than the consumption in 2012. The main segments of liquid food were water, soft drinks, dairy products and fruit juices among others. The consumer preference for ready–to-carry liquid food has led to a tremendous growth in the liquid packaging cartons market in the last decade, and this trend is only expected to increase in the forthcoming years. The liquid packaging cartons can be of various sizes, shapes and application types, and are easy to design and model according to the packager’s need.
One of the primary drivers of the liquid packaging market is the growing inclination of the general population towards packaged food and drinks. Fast lifestyle and convenience of carton packaged drinks over other packaging means such as glass bottles has acted as drivers to this market. Although plastic packaging is still one of the major competitors for carton packaging for drinks, carton packaging manages to score more on the environmental grounds and recyclability. Consumers seeking environmentally friendly means of packaging are expected to be a driving factor for the liquid packaging cartons market. Moreover the recyclability of the carton packages reduces municipal wastage, and brings down cost of production in the long run. Introduction of aseptic cartons in the market has also boosted the growth of this liquid packaging technique. Aseptic cartons are primarily made of paperboard, with thin layers of plastic and aluminum. These cartons help to preserve food over a substantial period of time without adding preservatives. Tetra Pak is one of the market leaders in the aseptic carton packaging technology.
The main stumbling block for liquid packaging cartons market is the plastic containers, which account for a sizable share of the liquid food packaging market. Polyethylene terepthalate (PET) and High density polyethylene (HDPE) are the main market competitors of carton packaging for liquid food. The popularity of different packaging methods varies with region. PET containers are preferred to carton packaging for milk in North America, while some parts of Europe are carton package society.
Several opportunities lie for the liquid packaging carton market to grow. Innovation in packaging techniques is the key to future growth of the market. As the market caters to FMCG products, packaging attractiveness and differentiation are the key attributes which decide the popularity of a brand and drive a consumer towards one product. The expectations of brand owners as well as the consumers needs to be satisfied in the lines of packaging differentiation and functionality, food safety, and cost effectiveness of packaging performance and reliability. Some of the functional expectations from the brand owners are logistical benefits, easy pouring and drinking experience for customers and differentiated opening techniques for aged consumers. Apart from these financial opportunities lie in recycling of cartons, use of renewable materials, and equipments which consume less energy and produce lesser wastes.
The market is regulated by changing demographics, economics and sustainability. Asia Pacific which is home to the largest population in the world is also the fastest growing market for liquid packaging cartons market. High population in countries such as China, India, Indonesia, Pakistan, and Thailand, and the rising disposable income of the people have resulted in growth in liquid food market, which indirectly resulted in growth in the liquid packaging cartons market. North America market is experiencing stagnation in the market, while the growth in Europe is slow to moderate. South America, Africa, Russia and Asia Pacific are the regions which are expected to drive growth in this market. Some of the major players in this market are Tetra Laval, Comar, Inc., Liqui-Box Corp. and Tri-Wall, and Wayerhaeuser among many others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.