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Liquid Mushroom: Market outlook

Liquid culture is a sterilized nutritious solution. It is a mixture of different types of sugars and water. When inoculated with spores, the mixture is able to produce mycelium development. The liquid culture offers faster results for germination and reduces the incubation period. The liquid mushrooms are liquid mushroom cultures used for production of edible mushrooms. Liquid mushroom contain nutritional content such as Vitamin, protein, minerals and antioxidants. It helps in the prevention of various cancers such as prostate, lung, breast and other types of cancers. The liquid mushroom is cultured for medicinal purposes due to its high Vitamin D, Vitamin B and Calcium content. The high nutritional value is increasing demand for the liquid mushroom culture. The manufacturers are using liquid culture to increase the production of edible mushrooms to meet the consumer demand. The increasing health conscious population is demanding the cultured liquid mushrooms. Increasing commercial consumption of mushrooms such as in restaurants, cafeterias, supermarket and others is shaping the future of liquid mushrooms market. The increasing vegan population in North-America and Europe is expected to create more demand for liquid mushrooms than ever. Emerging countries such as India and China are also expected to create strong demand for liquid mushroom owing to increasing health conscious population.

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Consumer Shift Towards High Nutritional Plant Based Food is Increasing the Demand for Liquid Mushrooms

The increasing health and wellness population is pushing the demographics towards preventive healthcare. Increasing instance of health problems such as obesity, blood pressure, cancer, and cardiovascular diseases; is leading manufacturers to focus towards plant based organic products. Rising awareness concerning natural plant based products amongst consumers is leading to increasing market penetration for liquid mushrooms over the forecast period. The manufacturers and suppliers are focusing on offering innovative solutions such as Liquid culture mushrooms to satisfy consumers demand. Liquid Fungi, is a supplier of liquid mushroom products, including Black Poplar Liquid Mushroom Culture, Blue Oyster Liquid Mushroom Culture, Brick Cap Liquid Mushroom Culture, and Brown Beech Liquid Mushroom Culture, among others, that enhances the production of mushrooms and satisfies growing consumer demand.

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Global Liquid Mushroom: Market Segmentation

On the basis of mushroom type, global Liquid Mushroom can be segmented as:-

  • Shiitake liquid mushroom
  • Oyster liquid mushroom
  • Enoki liquid mushroom
  • Button liquid mushrooms
  • Others (Portobello, Chanterelle, Porcini and Black Trumpet)

On the basis of distribution channel, global Liquid Mushroom can be segmented as:-

  • B2B
  • B2C
    • Stored Based Retailing
      • Supermarket/Hypermarket
      • Convenience Stores
      • Specialty Stores
      • Others
    • Online Retail

On the basis of nature, global Liquid Mushroom can be segmented as

  • Organic
  • Conventional

Global Liquid Mushroom: Key Players

Some the key players operating their business in the global liquid mushroom market Costa Pty Ltd., Hughes Mushroom, Phillips Mushroom Farms, Inc., Drinkwater Mushrooms Ltd., Monterey Mushrooms, Inc.Shanghai FINC Bio-Tech Inc., The Mushroom Company,  California Mushroom Farms Inc., Scelta Mushrooms B, and Bonduelle Fresh Europe among others

  • In 2018, Phillips Mushroom Farms, Inc., announed to expand its production facility. This new expansion will help company to increase its organic products offering and profitability.

Opportunities for Liquid Mushroom Market Participants:

Mushrooms can be grown without much requirement of land and can give high profits. Mushroom cultivation is not dependent on the weather conditions ensuring incoming throughout the year. It can also be used as a fertilizer in the cultivation of other crops; these benefits are creating opportunities for new entrants in the market. In addition, the consumer preference for natural organic products will create new sales opportunities in the market. Innovative product launches are also helping key players to create opportunities in the liquid mushroom market. 

  • In 2020, New Wave Holdings Corp. announced to launch functional mushroom blend product. This product will help to overcome sleepiness, reduce stress and increase the endurance and stamina.

Through rising media awareness, literacy levels and living standards, people have become more sensitive to food-related health and hygiene standards. There has been a shift witnessed in recent years, especially in urban and a few semi-urban areas, in the customer focus from price to quality; therefore end users are demanding foods with high nutritional values such as liquid mushroom, leading to increasing market demand for the same.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Liquid Mushroom Market

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