Lip cancer is a type of oral cancer that begins in the squamous cells, lining the lips and the oral cavity. Symptoms of lip cancer include soreness, lumps or pale colored ulcers in the mouth that are usually painless at first but may become painful with disease progression. On early diagnosis, this type of cancer can be cured either by surgery and/or radiation therapy. In cases of advanced stages, chemotherapy and targeted therapies may also be used. Emergency treatment is recommended in cases where cancer has spread and is known to interfere with the function of a vital organ. Factors associated with the occurrence of lip cancer include smoking, alcohol consumption, bad oral hygiene, poor diet, and infection by human papillomavirus (HPV) as well as cases of immune-suppression. Men are at a greater risk than women in occurrence of lip cancer particularly above 45 years of age. Prognosis of lip cancer depends on the stage of the cancer, exact location, and the extent of its spread.
 
The global lip cancer market can be segmented based on pipeline assessment, treatment, diagnosis and geography. Pipeline assessment includes analysis by phase of clinical development of drugs.  Diagnostic tests involve physical examination for sores, lumps or mouth ulcers. Biopsy as well as X-rays and CT scans may also be done to determine the spread of the cancer. Other diagnostic tests include endoscopy, exfoliative cytology, Magnetic Resonance Imaging (MRI), barium swallow, PET scan and bone scan. Treatment of lip cancer depends upon the cancer stage, size, location of the tumor and patient’s general health. Surgery is usually recommended to remove the tumor if it is small enough. The surgery may include wide local excisions, neck dissection and plastic surgery. Wide local excision involves removal of the bone and also some of the healthy tissue near the cancerous tumor. Neck dissection is the removal of lymph nodes and is generally done when the cancer has spread from the lip and oral cavity.  In case of larger tumors, surgery is combined with radiation and chemotherapy. The most commonly used chemotherapy drugs for this type of cancer are cisplatin and 5-fluorouracil while other drugs include carboplatin, bleomycin, methotrexate and docetaxel. Other treatments are speech therapy or therapies to improve movement, swallowing, and chewing. However there are certain drawbacks associated with the radiation therapy such as difficulty in swallowing and dry mouth.
 
Regular use of photo protective lip products reduces the risk of lip cancer since they help reduce exposure to U.V. radiation. However a number of commercially available photo protective lip blocks may be poorly absorbed and can be disrupted easily by UV radiation, losing effectiveness. Extensive clinical research is being carried for use of chemotherapy drugs in combination such as paclitaxel and gemcitabine. Other new treatment options tested in the clinical trials are hyper fractionated radiation therapy and hyperthermia therapy.
 
Geographically, the lip cancer market can be categorized into four major regions namely North America, Europe, Asia Pacific and Rest of the World. Lip cancer comprises approximately 0.6% of all the cancers in the U.S. Although Asia-Pacific may have considerable number of lip cancer cases, these incidences may not be diagnosed due to low awareness and errors. North America is the largest regional market for the cancer drugs followed by the developing countries such as India and China. Growing penetration of generic drugs is expected to have a major impact on the patented cancer drugs. Some of the key players contributing to the global lip cancer market are Astra Zeneca plc, Bristol Myers Squibb, Celgene, Eli Lilly & Co., Hofmann La Roche, Pfizer, Sanofi Aventis, Teva Pharmaceuticals, and Novartis AG. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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