Global Linen Fabric Market: Snapshot

Linen fabric has been of worldwide commercial importance in the textile industry for centuries and has the one of the most commonly used fabric for clothing and laundry. The popularity of linen fabric in making clothing especially suited for summer has even exceeded the one garnered by cotton fabric for variety of properties has. This has led to a steady evolution of the global linen fabric market.

The textile industry for several decades has been focused on utilizing the various properties of linen fabric such as its porous and anti-bacterial nature; heat and moisture-absorbing properties; and high-pitched gleam property to create a wide range of textiles. The durability and breathability of the linen fabric, combined with its premium feel, has made it suitable for business attires and wardrobe accents, thus helping in the rapid evolution of the global linen fabric market. In response to rising popularity, several countries that do not commercially produce linen fabric have been importing it, helping the global to grow from strength to strength during the assessment period of 2018–2026.

Global Linen Fabric Market: Notable Developments

A great number of companies are diversifying their portfolio to gain a better foothold in the global linen fabric market. Several of them are targeting customers from emerging economies to expand their geographic footprint.

  • An India-based textile industry company Grasim Industries has recently announced that it has acquired Soktas India Pvt. Ltd. by acquiring all of the latter’s capital. It is a subsidiary of Soktas Tekstil Sanayi ve Ticaret AS, and markets premium shirting made from various materials including linen fabric. The move is a strategic one and will help pull substantial funds for Soktas to reinforce its capital standing, which will expectedly bolster its position in the linen fabric market. Grasim Industries is a part of Aditya Birla Group (ABG) and is considered a stalwart in the India textile industry.
  • A similar development in the linen fabric market is by Jaya Shree Textiles, an entity of ABG, has around the end of last year announced the launch of linen-blended fabrics under a new brand (Mazury). This will in essence complement linen-blended apparels under its already existing brand (Cavallo). The company has also made up its mind to implement productivity-linked five-year wage pact to address rising workers’ unrest.

Some of the well-entrenched names in the global linen fabric market are Tommy Hilfiger, American Eagle, H&M, Ralph Lauren, and Peacock Alley.  

Global Linen Fabric Market: Key Growth Dynamics

The rising use of linen fabric in making a wide variety of men’s and women’s clothing and laundry is a key factor bolstering revenues in the market. The global linen fabric market has been witnessing several large lucrative avenues in the premium clothing segment, owing to the utilization of mix of attractive properties the fabric has. The role that linen fabric apparels have in lifestyle clothing is contributing to the generation of copious revenues in the linen fabric market. Moreover, the use of linen fabric in fashionable accessories has risen substantial in emerging economies such as China, India, Brazil, and other parts of the Asia Pacific region.

There is rising use of linen fabric in the making of a variety of wardrobe accents and business attire, thereby boosting the global linen fabric market. They are available in a wide range of colors, giving consumers an extended range of clothing they desire. However, there are some drawbacks of the linen fabric, such as it is less elastic hence more prone to wrinkling. However, the downsides have been offset by the large variety of apparels linen fabric can be made into, thus fueling the demand in the linen fabric market.

Global Linen Fabric Market: Regional Assessment

On the regional front, Europe, Asia Pacific, and North America are expected to be prominent regions in the global linen fabric market. In particular, Europe and some economies of Asia Pacific are emerging potentially lucrative markets for linen fabric. Extensive demand for premium clothing brands made of linen fabric among the populations of Europe has been generating considerable revenues to the global linen fabric market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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