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In-vehicle infotainment (IVI) or In-car entertainment (ICE), is a collection of software and hardware in vehicles that offers audio or video entertainment. It was instigated with car audio systems. However, ICE have technologically developed and include navigation systems, USB connectivity, video players, Bluetooth connectivity, Carputers, WiFi and in-car internet. Electric vehicles or electric drive vehicles are vehicles that uses one or more traction motors or electric motors for propulsion mechanism. Lighting for In Car Entertainment & Electric Vehicles includes all types of lighting systems that are being used for the purpose of infotainment or are used in the electric vehicles for a variety of purposes.

The global lighting market for In Car Entertainment & Electric Vehicles is likely to show a robust growth during the forecast period. Some of the reasons for the growth of the lighting market for In Car Entertainment & Electric Vehicles are increase in vehicle production as well as lighting applications, particularly in passenger cars. Moreover, the market for electrical vehicle lighting is likely to grow at a double digit CAGR. Increase in sales of electric vehicles owing to government initiatives, environmental awareness and strict vehicular emission norms.

Moreover, factors including passenger and pedestrian safety norms and rising demand for comfort, luxury, and ambience are likely to drive the technological advancements in the lighting market for In Car Entertainment & Electric Vehicles. These factors are expected to boost the growth of the overall lighting market for In Car Entertainment & Electric Vehicles.

The global lighting market for In Car Entertainment & Electric Vehicles can be segmented by position, lighting technology, vehicle type, application and by region. By position the market can be divided into front, side, rear, and interior. The front lighting segment held the maximum share of the market in 2016. In terms of lighting technology, the lighting market for In Car Entertainment & Electric Vehicles is classified as Xenon/HID, Halogen/incandescent, and LED.  The LED segment is likely to grow at the maximum CAGR during the forecast period of 2017 to 20125. The advantages of LED including bright illumination, reduced energy consumption, lower temperature and flexibility in designing are likely to propel the impressive growth of the segment.  

By vehicle type, the global lighting market for In Car Entertainment & Electric Vehicles can be segregated into passenger vehicles, light commercial vehicles (LCVs), and heavy commercial vehicles (HCVs). The passenger vehicle segment accounted for the major share of the market in 2016 owing to the rising demand for infotainment in cars as well as growth in the number of electric vehicles in this segment. On the basis of application, the global lighting market for In Car Entertainment & Electric Vehicles is divided into exterior (head, tail, side, fog, CHMSL, and DRL) and interior (glovebox, dashboard, reading, rear view mirror and dome).

In terms of geography, the global lighting market for In Car Entertainment & Electric Vehicles can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is likely to dominate the global market due to progress in the economic conditions, increasing vehicle production, and rising investments by leading industry players in the region. Japan, China and India are likely to be the major growth contributors of this region.

The global market is consolidated and is dominated by some key players. These players account for the major share of the overall market. Some of the major players operating in the global lighting market for In Car Entertainment & Electric Vehicles are Hella KGaA Hueck & Co. (Germany), Magneti Marelli (Italy), Osram (Germany), Stanley Electric (Japan), and Koito Manufacturing Co., Ltd (Japan).

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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