Global Light Field Display Market: Snapshot
Increasing adoption of technologies offered by the players in global light field display market are creating numerous opportunities in the industry in coming years. Industry verticals that are increasingly utilizing the technologies in the global light field display market include automotive, hospitality, healthcare, architecture, construction, consumer electronics, engineering, aerospace, industrial, medical, and defence. Ability of the light field display technology to offer superior image quality for various 3D imaging and augmented reality or virtual reality applications is boosting the demand in the global light field display market.
Another impressive feature offered by the devices supporting light field display technology is look around ability, a highly sought after technology in virtual and augmented reality marketplace. This trend is also anticipated to further the development of the global light field display market in near future. Emerging 4D and 5D technologies for the utilization in industrial automation and other industrial processes are also expected to motivate the development of the global light field display market in coming years. Increasing adoption of the technologies offered by the manufacturers and players within the global light field display market in consumer electronic products such as cell phones, televisions, projectors, and smart wearable devices featuring a screen is also expected to stimulate growth in the industry.
A light field display (LFD) projects light rays with all the essential depth and color cues. Light field displays show a 3-D representation of the image based on stacking multiple focal planes. Light field displays are designed to give a natural feel and offer an immersive experience to the user. With the help of light field displays, it is possible for the user to focus only on the viewing area and keep the other arena out of focus, thereby offering a realistic and enhanced viewing experience. Natural conventional displays suffer from the drawback of visual discomfort and fatigue, eyestrain, diplopic vision, headaches, and nausea as the entire image is in focus of the user’s eyes while being on the entire flat screen. Light field displays eliminate these shortcomings and offers an immersive experience to the user.
LFD uses a series of micro lens which split an image into individual light rays. By using adequate encoding methodologies of the images shown to the user, these displays can create a light field directly in front of the viewer’s eyes who can focus on various objects in the scene and experience the effect of depth of field. LFDs offer a glass-free 3-D image with a look around capability and produce a superior quality image for 3-D displays. There has been a growing trend among the manufacturers of VR and AR headsets to employ LFD in their units as they offer a more immersive experience to the user and does not cause eye strain and fatigue. Additionally, there are number of start-ups that are entering the AR/VR space and adopting LFD displays into their systems. Various technology giants are making heavy investments for the development of light field displays and enhance the viewing experience of the user. Furthermore, there are various key players who are fostering their R&D activities for the development of innovative products in the market in order to gain competitive edge.
The growing awareness among technology manufacturers and consumers regarding 3-D imagining technology is one of the primary drivers influencing the growth of the light field display market. Growing demand for head mounted virtual reality displays by consumers is assisting the market growth. The advances in computational power and image capture technology are also fuelling the growth of the market. Additionally, growing adoption of LFD across various industry verticals such as automotive, consumer electronics, healthcare, and aerospace and defense is further propelling the growth of the market. However, the high cost of development associated with the light field display may hamper the growth of the market. Nevertheless, the growing adoption of light field display across various industry verticals is anticipated to have a positive impact on the market growth.
The light field display market has been segmented on the basis of technology, application, vertical, and geography. On the basis of technology, the market is bifurcated into imagining solutions and display. Based on application, the light field display market is divided into computers, televisions, cellphones, consumer electronics, and others. On the basis of vertical, the market is segmented into industrial, healthcare, media and entertainment, aerospace & defense. In terms of geography, the light field display market has been divided into North America, Asia Pacific, Europe, Middle East & Africa, and South America.
Some of the major players in the light field display market include Lytro, Fovi3d, Holografika, NVIDIA, Avegant, Japan Display Inc., OTOY, Raytrix, Light Field Lab, Ricoh Innovations, Leia, and Toshiba, among others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.