Lemonade are sweetened beverages with the flavor of lemon or concentrated lemon juices. Such beverages are produced in different flavors like raspberry, ginger, and strawberry, among others. Manufacturer over the years are focused upon developing innovative products, in terms of a new ingredients or new technology.
Lemonade is considered to have several health benefits such as rich in Vitamin C. Demand for lemonade has increased considerably due to the rise in awareness regarding health and wellness among consumers. Natural lemonade can deliver nutritional benefits without compromising on taste. Government bodies around the world are also taking strong measures targeting the carbonated drinks segment. Inclination towards proper health and welfare are resulting to the rise in demand of the lemonade in recent years. More than 85% of high schools in the U.S. have vending machines supplying carbonated drinks to students leading to growing concern regarding the easy availability of these drinks in schools and colleges.
Companies in the soft drinks market are facing huge competition due to a decline in the sale of carbonated drinks. In order to have a competitive edge in the market and to have strong presence, most of these companies are introducing new branding strategies, innovative marketing, and advertising. Investment in lemonade manufacturing by new and old players is predicted to increase volume sales considerably in coming years.
The lemonade market is facing challenges from freshly made lemon juices and drinks. Additionally, rising price factor due to high processing cost and time required for manufacturing is also restraining the global lemonade market. Companies are looking for packaging innovations to provide consumers the convenience of on-the-go usage. Demand for organic and frozen lemonade is rapidly rising among the consumers. Investment in lemonade is expected to provide high returns for beverage manufacturing companies. These are huge opportunities in terms of innovation, which are expected to drive the lemonade market.
The global lemonade market has been segmented based on product type, variety, packaging, size, technology, and region. In terms of product type, the global lemonade market has been classified into alcoholic, non-alcoholic, and powder mix. In terms of variety, the market has been categorized into cloudy lemonade, pink lemonade, clear lemonade, and others. Based on packaging material, the lemonade market has been classified into glass bottle, pet bottle, retort packaging, and can. In terms of size, the market is categorized into small, medium, and large. Based on technology, the lemonade market has been bifurcated into carbonated and non-carbonated. In terms of distribution channel, the market has been segmented into online distribution channel and offline distribution channel. Offline distribution channel has been further segmented into supermarkets and hypermarkets, departmental stores, convenience stores and others.
In term of region the global lemonade market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa and South America. North America captured the largest market share due to the rising consciousness towards health among the consumers. Majority of people are moving away from sodas and other fizzy drinks due to the bad side effects associated with such drinks. In Europe and North America, market players are developing new products to cater to the demands of consumers. Competition is expected to intensify in North America during the coming years due to new innovations done by beverage manufacturers.
Key players operating in the global lemonade market are Britvic, The Coca-Cola Company, PepsiCo, Dr Pepper Snapple, Parle agro, Nestle, Mike’s Hard Lemonade, Arizona Beverages, The Kraft Heinz Company, Hydro One Beverages, Anheuser-Busch InBev, Bud light lime, Bacardi Silver Lemonade, Hubert’s Lemonade and Heineken.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.