Lemon Pulp Cell Market: Outlook

Citrus flavors are increasingly finding space in the growing food and beverage industry. Lemon, orange, lime, and mandarin flavors are the most attractive and popular citrus flavors among the consumers and the manufacturers. According to Beverage Industry’s 2015 New Product Development Outlook Survey, lemon was the 5th top-selling flavor in the year 2014. Lemon is widely used in the beverage industry not only because of its palatability but also because of the immense health benefits associated with lemon. The changing consumers eating habits and shifting dietary pattern has given rise to the demand for natural ingredients and flavors over time and again. Today’s consumers are adapting the authenticity and realness of the products and flavors rather than the artificially developed flavor of the products. Pulp cells are one such exclusive products which are used to provide extra mouth-feel to the various end-use products of the food and beverage industry.

Lemon pulp cells or lemon floating cells are juice vesicles inside the lemon fruit which is obtained by processing the rich pulp of a freshly ripened lemon fruit by the process of hydrocyclones and screening, followed by pasteurization and freezing. Lemon pulp cells are widely used in the products like juices, beverages, yogurts, bakery and confectionery, jams, and others to improve the fiber content, texture, and juicy, citrusy flavor of the products. Lemon pulp cell is anticipated to witness a growing market demand over the forecast years owing to increasing demand for lemon pulp cell end-use products.

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The Snowballing Beverage Industry and Consumer Preference for Lemon Flavor is Giving Rise to the Demand for Lemon Pulp Cell  

Beverages that are natural refreshment contains a high amount of fruit content and freshness, resulting in a good fruit splash. It is the naturalness as well as the right balance between taste and refreshment that makes an excellent drink/beverage. The rise in popularity and demand for convenience and beverage products over the years has triggered the growth of the lemon pulp cell market. Changing eating patterns coupled with busy lifestyles, are the major factors driving the global juice/beverage demand, henceforth, boosting the lemon pulp cell market. Additionally, innovation in flavors and nutritional content coupled with increasing investment from various multinational companies in beverage industries are resulting in decent growth in the lemon pulp cell market over the years.

Furthermore, the rising number of nuclear families along with the increasing number of working women is another critical factor driving the global beverage market which is again boosting the demand for lemon pulp cell over the forecast market. Increasing consciousness about proper health and considerable progress in addressing lifestyle risks are driving the growth of the citrus juice and beverage market, creating strong demand for fibrous and authentic lemon pulp cells in developed countries. Besides, lemon pulp cell is also used in different food products to increase and enhance their flavor content and taste profiles, which is again creating strong market demand for lemon pulp cells over the forecast years.

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Global Lemon Pulp Cell Market: Segmentation

On the basis of nature, global lemon pulp cell can be segmented as:-

  • Organic Lemon Pulp Cell
  • Conventional Lemon Pulp Cell

On the basis of end use, global lemon pulp cell can be segmented as:-

  • Beverages
  • Dairy products
  • Bakery and Confectionery
  • Ice creams
  • Ready to eat meals
  • Baby Food
  • Jams and Syrups 

Global Lemon Pulp Cell Market: Key Players

Some the key players operating their business in the global lemon pulp cell market are Citromax Flavors, Inc., Ciprex Food AB, Citromil, S.L., Lemon Concentrate S.L., Vita-Pakt Citrus Products, and Magaliesberg Citrus Company Limited, among others

  • End-Use Industry for lemon pulp cell market: Big beverage manufacturers including The Coca-Cola Company, are using lemon pulp cell in their product offering to improve their product quality and taste and to fulfill consumers demand for citrusy flavor beverage offering. The Coca-Cola Company is using lemon pulp cell in its popular beverage brand Minute Maid, which offers high-quality lemon and orange juices and related products to the consumers. Furthermore, PepsiCo, Inc., a global food and beverage company uses lemon pulp cells in its famous drink brands Tropicana and Mirinda.

Opportunities for Lemon Pulp Cell Market Participants:

According to FAO statistics, in 2017 the production for lemons and limes was pegged to 19,571,407 MT with Mexico, India, China, Argentina, Brazil, Turkey, Spain, and U.S.A, being the top producers for lemon and lime in the year. Lemon pulp cell which is obtained through processing the fresh lemons is anticipated to witness a growing demand from both developed and developing economies. North America, the Asia Pacific, and Europe are anticipated to gain maximum traction for lemon pulp cell over the forecast period. The increasing demand for lemon pulp cells in these regions is attributed to growing juice and beverage industry in these regions which is driven by the growing urbanization, increasing per capita disposable income of the consumers, preference for citrusy flavored products, and increasing adaption of natural flavored drinks by the consumer in these areas. Besides, growing health and wellness trend among consumers has pushed manufacturers to offer more natural and health drinks and beverage options to the consumers. Furthermore, robust supply chain for lemon and strong retail markets for juice and beverage products is giving growth opportunity for the lemon pulp cell market over the forecast period.  

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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