Laser TV Market: Introduction

  • Laser TV is a type of display which uses lasers to display pictures on screen. Laser TV uses three colored lasers and a rotating mirror to direct the light on to a surface. The combination of different colors generates a wide range of colors compared to other display technologies.
  • Laser TV produces sharp images and avoids the scattering issue which is seen in LEDs. Laser TV uses reflection imaging technology which does not impact the eyes, especially for children and older people.
  • Demand for laser TV is expected to increase during the forecast period in both residential and commercial segments due to changing lifestyle and increasing popularity of digital marketing and home entertainment systems.

Key Drivers, Restraints, and Opportunities of the Global Laser TV Market

  • Laser TVs are energy efficient as the power required for lasers is less; quality of laser is also accurate as compared to plasma and liquid crystal displays. Laser TVs have a longer lifespan and are wireless for ease of operation. The built-in audio feature saves on additional speaker requirement.  Laser technology is energy efficient, durable, and creates bright colors which are not available in any other TV. The global laser TV market is thus expected to grow during the forecast period due to these features.
  • However, the laser TV market might face restraints due to the high cost of light source, lack of resources, difficult collaboration chain, and insufficient industrial investment. Industries are still struggling with the laser display standards, and non-traditional advertising technique, usually promoting the product in films and other media which is the trend.
  • Major events such as concerts or expos use laser technology to display clear images. Ahead of major sporting events such as UEFA 2020 and Cricket T20 World cup, many restaurants, cafes, bars, and malls look for better display technology, thus creating an opportunity for the laser TV market.
  • Manufacturers are coming up with new products such as the launch of a self-rising laser TV by Hisense in January 2020 equipped with TriChroma technology, and launch of new laser TVs by LG. Laser TV is expected to be the future of television. Growth in the gaming and sports industry is likely to further drive the demand for laser TVs during the forecast period.

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Asia Pacific to Lead the Global Laser TV Market

  • Geographically, the global laser TV market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
  • Asia Pacific is expected to dominate the market during the forecast period. China, Japan, and India provide favorable business opportunity to the market.
  • Asia Pacific is projected to be followed by North America and Europe due to a rising entertainment industry and also due to various upcoming sport events.

Key Manufacturers Operating in the Global Laser TV Market

  • The market is consolidated with the presence of few manufacturers. Manufacturers are trying to introduce new products at a lower price.

Leading players operating in the global laser TV market include:

  • Hisense
  • Appotronics, Inc.
  • LG
  • VAVA
  • XGIMI
  • Dell Inc.
  • Xiaomi Corporation
  • BenQ Corporation
  • Toshiba Corporation 
  • Sony Corporation

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Global Laser TV Market: Research Scope

Global Laser TV Market, by Screen Size

  • Up to 75 inch
  • 75 inch to 100 inch
  • Above 100 inch

Global Laser TV Market, by Price

  • Below US$ 2000
  • US$ 2000 – US$ 4000
  • US$ 4000 – US$ 6000
  • Above US$ 6000

Global Laser TV Market, by End-use

  • Residential
  • Commercial

Global Laser TV Market, by Distribution Channel

  • Online
  • Offline

Global Laser TV Recycling Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
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The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Laser TV Market