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Large area display consist of all those displays panels whose size is 9 inch or greater than 9 inch and provides enhanced picture quality. Large area displays that were traditionally used in the field of sports arena, currently finds its application across various end user segments. Rapid technological advancements are taking place every day for commercialize large area displays in order to meet the immediate requirement across various applications segments including consumer electronics, digital signage and automotive among others. The global large area display market is anticipated to witness a robust growth during the forecast period from 2017 to 2025 owing to its increasing utilization across various rapidly growing consumer electronics applications.

For the purpose of providing a comprehensive analysis of the market, the global large area display market has been segmented on the basis of technology and application. Depending on various technology of large area display available in the market, the large area display market has been classified into LCD (Liquid Crystal Display), OLED (Organic Light Emitting Diode) and AMOLED (Active Matrix OLED). In addition, information related to the demand of large area displays across various application segments including television, notebook, monitor, tablets and digital signage among others is also highlighted in this report. Moreover, current market situation along with future expected demand trend of large area displays in respect of application and technology across different regions including, Asia Pacific, North America, Europe, Middle-East and Africa (MEA) and Latin America is also provided in this report.

Formation of UHD Alliance in 2015 is one of the most important factors anticipated to boost the demand of large television sets in the coming years in order to deliver the supreme home entertainment experience to the consumers by giving 4K higher resolution, immersive 3D audio, high dynamic range and wider color gamut. This in turn, is expected to trigger the demand of large area displays at an extensive rate in the coming years. In addition, increasing inclination of the consumers across various residential and commercial sectors towards 2 in one convertible computers for higher flexibility and reduces operating cost, is also predicted to accelerate the demand of large display screen in laptops and desktops. Consequently, the demand for large area displays is also expected to witness a promising growth from the computer manufacturers during the forecast period.

Among the different technology of large area displays available in the market, the OLED based large area displays held the largest market share in 2016 and is anticipated to experience a promising growth in the coming years also. OLED based large area displays are lighter, flexible and have better colour resolution. Thus, curved OLED televisions and other appliances that uses this features offer an enhanced viewing angle to the users. These attributes in turn is expected to drive the market of OLED based large area displays during the forecast period.

Om the other hand, among the various applications, the large area display market is dominated by the television segment in 2016 and is expected to maintain its dominating position in the coming years. Moreover, the large display monitor segment is also predicted to drive the demand of large area displays at a promising rate during the forecast period. Most of the monitors uses LCD technology due to less power consumption features.  However, advancement in technology coupled with rising demand for high definition and ultra-high delimitation content is like to augment the demand of OLED based monitors in the near future.

Geographically, Asia Pacific region accounted the largest market share in the global large area display market in 2016 and is also expected to grow at the highest pace in the coming years.

Presence of large number of display manufacturers in this region coupled with well-established supply chain for various large area display devices along with increasing demand from various commercial and residential sector is the primary region behind this region’s high market share and promising growth.

Some of the prominent large area display manufacturers across the globe includes LG Display (South Korea), Samsung Display (Korea), Innolux (Taiwan) and AU Optronics (Taiwan) among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market    

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Large Area Display Market

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