Label films are used by package film suppliers extensively to meet self-adhesive label needs for products in numerous industries. Beverages and pharmaceutical industries have utilized label films for functional as well as aesthetic needs. Advancements in pressure sensitive labeling industry have lent an impetus to the expansion of the label films market. Demand for high-pressure adhesive films in wide range of personal care industries has also bolstered the demand for label films market. A large share of the worldwide demand in the label films market comes from the use of these films in the labelling of dairy and beverages products.
Key product categories in label films market include BOPP, Polypropylene, PE, BOPET, PP, Polyester, and PO. Application of digital printing methods such as UV inkjet and water-based inkjet has led the advent of better-performing and more functional packaging labels. Some of the key properties label films exhibit include water and tamper resistance, heat sealing, light blocking, tensile and tear strength, and color protection.
The report on the label films market has offered a scrutiny of various key developments and their influence on the competitive landscape in key regions. It also offers lowdown on key strategy realignments in the wake of the fast emerging COVID-19 disruptions. The study strives to offers comprehensive and holistic assessment of the intensity of the competition and the barrier to entry to new players in the label films market.
Numerous packaging companies and label solutions providers for consumer durables are aiming at expanding at flexible packaging plants. A case in point is Mondi, a globally prominent packaging company is aimed at updating its product portfolio in Russia. The company is geared toward meeting sustainable packaging needs for dry and wet pet food markets, and the confectionary items. This will expand the avenue for high-end films printing services, thereby expanding the horizon of the label films market. The focus on shortening lead times for delivery will bolster prospects in the market.
Some of the well-entrenched players in the label films market are Avery Dennison Corp, Bischof + Klein France SAS, Irplast S.p.A., and Innovia Films Ltd.
The drive for sustainable packaging solutions for consumer packaging is a key trend bolstering new avenues in the label films market. Over the years, array of printable labels have come with different performance parameters. The demand for high-end label materials with better ink adhesion and advanced print quality and scruff resistance has set the pace for innovation in the label films market. Expanding product shelf life of personal care industries has reinforced product development in the label films market. Focus of players on developing pressure-sensitive labeling application has boosted the market.
The demand for films that meet the various criteria of different ink-based system is also boosting the label films market.
The study offers a detailed assessment of the prevalent opportunities in various regions and project their role in the revenue generation in the global label films market. Of the various key regions, Asia Pacific is expected to rise at a striking pace, fueled by rise in uptake of label films in food and beverages application.
Burgeoning demand in household segment in the key economies has spurred the prospects of the regional market. Europe and North America are substantially lucrative avenues. Rapid advances in printing technologies for label films propel the label films market opportunities in these regions. Further, a vibrant culture of innovations in materials used for label films is also cementing the revenue potential in these regional markets.
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