Introduction

Kraftliner is a paperboard or paper made up of virgin pulp with more than 80% fiber content. It is made up of bleached or unbleached kraft pulp with high percentage of long fibers to give it the extra strength. Kraftliners possess high strength and resistance to moisture; hence, they are used as the outer layer of solid or corrugated paperboard boxes. Kraftliners are employed in packaging operations, wrapping individual items, bundling and filling voids.

Global Kraftliner Market: Trends & Developments

Global demand for kraftliners is expected to increase during the forecast period owing to the ever-rising demand for corrugated boxes and other paper-based packaging solutions in the e-commerce industry. Growth in demand for kraftliners for packaging applications in various end-use industries such as FMCG, cosmetic & personal care, food & beverages, frozen food, personal computers, and consumer electronics is also expected to drive the global kraftliner market. Rise in in environmental awareness and increase in demand for sustainable packing solutions in developed countries are also estimated to drive the kraftliner market.

Global Kraftliner Market: Segmentation

Based on end-use industry, the global kraftliner market can be segmented into automotive, food & beverages, retail, cosmetic & personal care, pharmaceutical, FMCG, e-commerce, and others. Kraftliners are used in making slip sheets, which are used for pallet-free transportation of goods. Slip sheets intended to carry heavy loads and subjected to high forces are made from multiple layers of kraftliners. Kraftliners are employed in palletizing and packaging of valuable heavy industrial equipment, knock-down kits, bulk products, electronics, furniture, and other industrial goods. Many craft and pottery stores use kraftliners to wrap individual items, as it provides a layer of protection at lower cost than that for other alternatives. Custom printed kraftliners are used for branding, wrapping, packaging, and even displays in stores. Kraftliners have good printability; hence, they are used to print graphics on store displays, kraftliner cartons, boxes, trays, milk and juice cartons, and container boards. Kraftliner boxes are used in packing and transportation of delicate goods such as fruits, vegetables, and other agricultural produce as well as frozen foodstuffs.

Global Kraftliner Market: Regional Outlook

Based on region, the global kraftliner market can be segregated into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Increase in per capita consumption of paper-based products, particularly in China, India, and other developing markets, is expected to offer lucrative opportunities to manufacturers of kraftliners. Asia Pacific dominated the global kraftliners market in 2017. The region is anticipated to retain its dominance during the forecast period. The kraftliners market in North America is expected to remain stagnant due to the implementation of stringent regulations by the U.S. Environmental Protection Agency on paper and pulp industries. Latin America, and Middle East & Africa also offer lucrative opportunities in the global kraftliner market in the near future.

Global Kraftliner Market: Key Players

Key players operating in the global kraftliner market are NIPPON PAPER INDUSTRIES CO., LTD., Papelera Carbó, S.A., Svenska Cellulosa AB SCA, Guangzhou KIKA Paper Industry Co., Ltd., Metsä Board Oyj, International Paper, BillerudKorsnas AB, U.S. Pulp & Paper, Inc., WestRock Company, Mondi Group, Oji Fibre Solutions (NZ) Ltd., Stora Enso Oyj, and Kraft Liner S.A.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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