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The global kombucha market is expected to experience significant growth throughout the forecast period from 2015 to 2021. The rising awareness among the consumers about the benefits of this drink is a primary factor contributing in the growth of this market. In addition to this, kombucha market is the fastest-growing market in the functional beverages category. Increasing demand for natural and healthy food & beverages is promoting the growth of this market. Kombucha is a health drink, thus the market for this beverage is expected to witness high growth in the near future. As a result, the companies operating in the market are expected to experience higher profits from manufacturing of this. Increasing health concerns and changing lifestyle are some of the factors driving the market for kombucha. The kombucha market is segmented into by type of microorganisms used in its manufacturing, by flavors and by geography. On the basis of type, the kombucha market is segmented into yeast, bacteria and mold among others. Based on flavor type, the market is bifurcated into citrus, herbs & spices, berries, coconut & mangoes, apple, flowers among others. Geographically, kombucha market is segmented into North America, Europe, Asia Pacific and Rest of the World. 

There are several new domestic and international companies manufacturing kombucha. In addition, numerous established beverage brands are trying to enter into this market. Due to its health benefits, governments in several countries are taking initiatives for manufacturing, marketing, and regulating the production & consumption of kombucha. Kombucha is a conventional fermented tea-based beverage, which has several health benefits. Furthermore, the key ingredients used in producing kombucha are sugar, water, and kombucha culture or starter culture. Moreover, the kombucha culture or starter culture is made up of microorganisms, such as bacteria and yeast. After the the fermentation process, kombucha is carbonated and integrated with amino acids, vinegar, probiotics, antioxidants and vitamins. In addition, to add different taste to the drink, a variety of different flavors can be added. The prominent flavors of kombucha are citrus, herbs & spices, berries, coconut & mango, flowers, apple and others. 

North America dominated the global demand for Kombucha market in 2014 in terms of revenue mainly contributed by the U.S. Developing countries such as China and India are expected to experience a strong upsurge in the demand for kombucha in the near future. In addition, demand for kombucha may be driven by an increase in production and innovation in segments such as health drinks and energy drinks. However, the demand for usage of kombucha is expected to grow at a decent pace in countries, such as Germany and Japan, whereas high growth of the kombucha market is experienced in India and other countries in Asia-Pacific. Furthermore, Asia provides the cost advantage in terms of production and processing of these products. High demand along with low cost of production is a key feature, which aids suppliers of kombucha. 

Some of the key players operating in kombucha market are Millennium Products, Inc. (U.S.), Reed’s, Inc. (U.S.), The Hain Celestial Group (U.S.), Revive Kombucha (U.S.), Kosmic Kombucha (U.S.), Cell - Nique Corporation (U.S.), Buchi Kombucha , Gt’s Kombucha (U.S.), Townshend’s Tea Company, The Humm Kombucha Llc (U.S.), Red Bull Gmbh (Austria), Makana Beverages Inc., Nesalla Kombucha (U.S.), Live Soda Kombucha (U.S.), and Kombucha Wonder Drink (U.S.) among others. These companies are adopting numerous market strategies such as innovative product development, mergers and acquisitions, partnerships and expansion of existing facilities to strengthen their position in the global kombucha market. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Kombucha Market